Marketing Director

Lumifi Cyber

Scottsdale, AZ

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JOB DETAILS

JOB TYPE

Full-time

SKILLS

Alliance/Partner Marketing, Analysis Skills, Automation, Best Practices, Brand Marketing (Branding), Brand Positioning, Budget Management, Budgeting, Business-to-Business (B2B) Marketing, Campaigns, Channel Marketing, Cloud Computing, Communication Skills, Conferences, Consulting, Continuous Improvement, Custom Media, Customer Relationship Management (CRM), Data Quality, Demand Generation, Email Campaign, Email Marketing, Event Management, Event Marketing, Event Strategy Development, Google Analytics, Internet Security, Lead Generation, Leadership, LinkedIn, Management of Information Systems/Technology (MIS), Market Development, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Plan, Marketing Strategy, Marketing/Promotional Messaging, Mentoring, Online Marketing, Organizational Skills, Outbound Marketing, Partner Sales, Performance Analysis, Presentation/Verbal Skills, Process Improvement, Product Positioning, Project/Program Management, Reporting Dashboards, Return on Investment (ROI), Return on Revenue (ROR), Revenue Growth, Sales, Sales Prospecting, Sales Qualification, Salesforce.com, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Security Information and Event Management (SIEM), Social Media Marketing, Software as a Service (SaaS), Strategic Planning, Web Analytics, Webinar, Website Conversion, Website Traffic, Writing Skills

LOCATION

Scottsdale, AZ

POSTED

3 days ago

Marketing Director

Reports To: Chief Revenue Officer
Location: Onsite, Scottsdale, AZ

Position Summary
Lumifi is seeking a results-oriented Marketing Director who is equally comfortable developing marketing strategy and rolling up their sleeves to execute. This is a hands-on leadership role for someone who enjoys building marketing programs, optimizing demand generation, and using data to drive business decisions.
The ideal candidate is a strategic thinker with strong operational discipline who thrives in a fast-paced cybersecurity environment. This individual will lead the company's marketing strategy while personally executing campaigns within HubSpot, managing reporting and analytics, and partnering closely with Sales to generate measurable pipeline growth.
The Marketing Director will be responsible for brand awareness, demand generation, digital marketing, content strategy, marketing operations, events, and partner marketing while ensuring every initiative is measured against clear business outcomes.

Responsibilities
Marketing Strategy & Leadership

Develop and execute the company's integrated marketing strategy aligned with revenue and growth objectives.

Build quarterly and annual marketing plans, campaigns, and budgets.
Serve as the marketing leader and trusted advisor to executive leadership.
Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals.
Identify new market opportunities, competitive positioning, and customer engagement strategies.
Manage outside agencies, contractors, freelancers, and technology vendors as needed.
Serve as the primary administrator (hands-on) and power user of HubSpot, including campaign creation, workflows and automation, landing pages, forms, email campaigns, lead scoring, CRM management, segmentation, reporting dashboards.
Continuously improve marketing automation processes and customer journeys.
Ensure data quality and marketing operational excellence.
Lead and mentor marketing team members while fostering accountability and continuous improvement.

Develop and execute multi-channel marketing campaigns including email marketing, digital advertisement, webinars, events, partner marketing, content marketing, social media, ABM
Optimize lead generation programs to improve Marketing Qualified Leads, Sales Qualified Leads, and pipeline contribution.
Collaborate with Sales on lead nurturing, campaign follow-up, and conversion optimization.

Reporting & Analytics

Develop executive-level dashboards and reports demonstrating marketing performance.
Measure and report on key metrics including, website traffic, lead generation, conversion rates, campaign ROI, CAC, marketing sourced pipeline, marketing influenced revenue, return on marketing investment.
Use data to optimize campaigns and improve marketing effectiveness.

Brand & Content

Ensure consistent messaging across all marketing channels.
Collaborate with technical teams to translate cybersecurity solutions into compelling customer messaging.
Maintain and strengthen Lumifi's brand positioning within the cybersecurity market.

Events & Industry Presence

Support and collaborate on company participation in conferences, shows, webinars, and customer events.
Coordinate event strategy from planning through post-event lead follow-up.
Maximize ROI from sponsorships and industry engagements.

Qualifications
Required

Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of progressive B2B marketing experience.
3+ years in a marketing leadership or management role.
Experience marketing cybersecurity, SaaS, managed services, IT services, or enterprise technology solutions.
Expert-level experience with HubSpot
Familiarity with Account-Based Marketing (ABM) strategies.
Demonstrated success creating and executing demand generation programs.
Strong analytical skills with experience developing executive dashboards and marketing performance reports.
Experience managing marketing budgets and measuring ROI.
Exceptional written and verbal communication skills.
Strong project management and organizational skills.
Self-starter who enjoys both strategic planning and hands-on execution.

Preferred

Experience with Salesforce CRM and Salesforce-HubSpot integrations.
Experience with Google Analytics 4, SEMrush, Google Ads, LinkedIn Campaign Manager, or similar digital marketing platforms.
Knowledge of SEO, SEM, paid media, and marketing automation best practices.
Experience marketing MSSP, MDR, SIEM, SOC, cloud security, or cybersecurity consulting services; strongly preferred.

Benefits Include:

Recharge in Style: Need some downtime? We've got your back with self-managed time off to rest, recharge 
Great Healthcare Coverage: Your well-being is a priority for us. That's why we offer exceptional healthcare coverage to keep you in tip-top shape with 80% employer coverage.
Holistic Well-Being: We're not just about the basics. Dive into our holistic well-being programs that cover everything from family planning to much, much more. 
Fully Stocked Snack Bar for our onsite team 
Comprehensive Professional Development Benefits: Regular training sessions and workshops, personalized career coaching, opportunities for conferences and seminars, and access to leading online learning platforms for self-paced skill development.

All candidates must be eligible to work in the U.S. for any employer. We are an E-Verify employer.

Lumifi welcomes and encourages diversity in our workplace. All qualified applicants will receive consideration for employment without regard to race color, religion, sex, sexual orientation, gender identity, national origin or disability.

Marketing Director

Lumifi Cyber

Scottsdale, AZ

About the Company

Lumifi Cyber

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