Marketing Director
Heirloom Cloud Corporation seeks a Marketing Director to implement the companys GTM strategy. The Marketing Director is responsible for leading Heirlooms creative team, managing multiple marketing channels, and continuously evaluating the companys value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the worlds first private social network for celebrating all photos, videos, and metamemories.
Responsibilities
Research & maintain a keen understanding of competitors & comparables Develop & iterate a marketing plan on a startup budget Lead a creative team of employees, contractors, and interns Manage Heirlooms brand guide, content directory, and style guide Collect & analyze KPI to optimize the marketing content, timing, and channels Participate in agile project management standup meetings Coordinate with the CTO, designers, and developers Assist the Customer Success Team as required Advise Heirloom leadership continuously
Skills
Proven 4+ years of success in digital marketing & SEO Proven experience with creative software, Adobe Suite a plus Proven experience with collaboration software, Google Workplace a plus Proven experience with CRM software, HubSpot a plus Proven experience using Google Analytics and other data analytical tools Appreciation for guerilla marketing tactics and grassroots campaigns Flexibility to work on a rapidly evolving schedule Minimum of a BS/BA in marketing, business, or a related field
Details
Hybrid work location: The right mix of WFH, in-office, and some travel. Contract, full-time, and equity positions are considered. Benefits available for full-time employment.