Employment Type: Full-Time
Location: Houston, Texas
Compensation: $150,000$225,000 base salary plus performance bonus
About the Organization
Our organization is built on exceptional legal work, meticulous case preparation, and a commitment to obtaining meaningful results for our clients. We are seeking an accomplished Marketing Director who can communicate these strengths effectively, enhance our reputation, and contribute directly to continued growth.
The Opportunity
We are seeking an experienced, strategic, and results-oriented Marketing Director to lead our marketing, branding, public relations, and business development initiatives.
We strongly favor candidates with substantial, successful marketing experience at established plaintiffs personal injury law firms, particularly firms handling complex, high-value litigation. The ideal candidate will have successfully marketed a sophisticated plaintiffs litigation practice and demonstrated a history of producing measurable results.
This is a senior-level marketing position, not an entry-level role or one primarily focused on routine social media management. We are seeking a proven professional capable of developing strategy, executing sophisticated campaigns, managing substantial marketing investments, and delivering measurable business results.
The Marketing Director will work directly with organizational leadership to strengthen the organization's reputation, expand its network of referring attorneys, and attract significant catastrophic injury, wrongful death, trucking, and product liability cases.
Key Responsibilities
Marketing Strategy and Business Development
Develop and execute a comprehensive marketing strategy aligned with the organization's reputation, practice areas, and long-term objectives.
Identify opportunities to increase visibility among prospective clients, referring attorneys, and professional organizations.
Develop targeted marketing initiatives focused on catastrophic personal injury, wrongful death, trucking litigation, product liability, and industrial accidents.
Expand and strengthen relationships with referring attorneys throughout Texas and nationally.
Establish measurable marketing objectives and regularly report results to leadership.
Identify new markets, advertising opportunities, and business development initiatives.
Digital Marketing and Client Acquisition
Direct website strategy, search engine optimization (SEO), paid search advertising, and digital marketing initiatives.
Manage Google Ads, social media advertising, and other paid marketing channels.
Monitor qualified inquiries, signed cases, acquisition costs, conversion rates, and return on marketing investment.
Improve website performance and the quality of prospective client inquiries.
Oversee online reputation management, attorney profiles, directory listings, and client reviews.
Evaluate emerging marketing technologies, analytics platforms, and client acquisition systems.
Branding, Public Relations, and Content Development
Strengthen and protect the organization's reputation as a leading plaintiffs litigation practice.
Develop relationships with local, regional, and national media organizations.
Identify opportunities for media coverage involving significant litigation, verdicts, settlements, and matters of public interest.
Direct press releases, attorney biographies, organizational announcements, newsletters, and other professional communications.
Develop compelling content demonstrating litigation experience, technical knowledge, and trial capabilities.
Manage the organization's professional social media presence.
Coordinate professional recognitions, speaking engagements, award submissions, and industry publications.
Ensure that marketing materials and advertising comply with applicable professional conduct rules.
Attorney Referral Development
Develop and execute initiatives to strengthen relationships with attorneys and law firms that refer significant litigation matters.
Identify prospective referral relationships throughout Texas and nationally.
Coordinate attorney networking events, professional conferences, and business development activities.
Establish systems to evaluate referral-source development and the effectiveness of related marketing investments.
Marketing Budget and Performance Management
Develop and manage the marketing budget.
Select, supervise, and evaluate advertising agencies, SEO consultants, website developers, public relations firms, and other outside vendors.
Negotiate vendor agreements and hold marketing providers accountable for performance.
Track marketing expenditures and evaluate return on investment.
Work with intake personnel to evaluate lead quality, case conversion, and opportunities to improve client acquisition.
Provide regular reports to leadership detailing marketing performance, results, and recommended improvements.
Qualifications
Required Qualifications
Bachelor's degree in marketing, communications, business, public relations, or a related field.
At least seven years of progressively responsible marketing or business development experience.
Demonstrated success developing and implementing sophisticated marketing strategies.
Strong working knowledge of digital marketing, SEO, paid advertising, analytics, and brand management.
Experience managing marketing budgets, outside agencies, and professional vendors.
Exceptional writing, communication, analytical, and organizational skills.
Ability to work independently and collaborate directly with senior leadership.
A verifiable record of successful marketing initiatives and measurable business results.
Highly Preferred Experience
Successful service as a Marketing Director or senior marketing executive at an established plaintiffs personal injury or complex litigation law firm.
Direct responsibility for marketing campaigns that generated significant catastrophic injury, wrongful death, trucking, or product liability cases.
Demonstrated success developing and maintaining productive attorney referral networks.
Experience securing meaningful media coverage for significant lawsuits, verdicts, and settlements.
Experience managing substantial digital advertising expenditures with documented results.
Familiarity with Texas attorney advertising requirements and legal marketing practices.
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