Director of Marketing & Business Development

McKinley Park Care Center | Sacramento, CA

$130,000 - $160,000 per year (DOE) Full-Time Healthcare Marketing Leadership Opportunity

Drive Growth. Build Partnerships. Make an Impact.

McKinley Park Care Center is seeking a dynamic and results-driven Director of Marketing & Business Development to lead our facility's marketing, community outreach, admissions growth, and public relations efforts. This key leadership role is responsible for increasing census, strengthening referral relationships, and promoting the exceptional care and services our skilled nursing facility provides to residents and families.

If you have a passion for healthcare marketing, business development, relationship building, and census growth, we'd love to hear from you.

What You'll Do

As the Director of Marketing & Business Development, you will:

• Develop and execute strategic marketing initiatives to drive admissions and increase facility census
• Build and maintain strong referral relationships with hospitals, physicians, case managers, discharge planners, and community organizations
• Represent McKinley Park Care Center within the healthcare community through networking events, community outreach, and industry partnerships
• Lead public relations efforts to enhance facility visibility and reputation
• Create marketing materials, promotional campaigns, presentations, and community education programs
• Collaborate with department leaders to ensure exceptional customer service and patient satisfaction
• Track marketing performance metrics and referral activity to identify growth opportunities
• Coordinate internal communications, newsletters, events, and community engagement initiatives
• Assist with customer satisfaction programs and resident/family engagement efforts
• Monitor healthcare market trends and competitor activity to support strategic planning
• Ensure compliance with HIPAA, privacy regulations, and facility policies regarding information sharing

Qualifications

Required

• Bachelor's Degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field

OR

• Five (5) years of healthcare marketing, business development, admissions, or public relations experience in lieu of degree

Preferred

• Skilled Nursing Facility (SNF), Post-Acute Care, Rehabilitation, Long-Term Care, or Healthcare Marketing experience
• Proven success developing referral relationships and growing census
• Strong presentation, communication, and relationship-building skills
• Experience working with hospitals, health systems, case managers, and community partners
• Proficiency with Microsoft Office Suite
• Ability to analyze data and develop effective growth strategies

Why Join McKinley Park Care Center?

At McKinley Park Care Center, we are committed to delivering outstanding care while creating a supportive environment for our residents, families, and team members. We believe that strong community relationships and exceptional service are the foundation of our success.

We Offer

• Competitive salary: $130,000 - $160,000 annually
• Leadership opportunity with direct impact on facility growth
• Supportive and collaborative team environment
• Career advancement opportunities
• Meaningful work that positively impacts patients and families

Ideal Candidates May Have Experience As:

• Director of Marketing
• Healthcare Marketing Director
• Director of Business Development
• Admissions Director
• Census Development Director
• Clinical Liaison
• Community Relations Director
• Healthcare Sales Executive
• Post-Acute Business Development Manager
• Skilled Nursing Facility Marketing Director

Apply Today!

Join McKinley Park Care Center and help us grow our mission of providing exceptional care while building lasting relationships throughout the healthcare community.

McKinley Park Care Center is an Equal Opportunity Employer.

Pay: $130,000 - $160,000 per year DOE.