Marketing Director

Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. This individual will help transition the firm from primarily reactive and event-driven marketing to a proactive strategy focused on brand awareness, organic lead generation, digital visibility, and business growth.

Experienced marketing leader needed for fast growth wealth management firm!

This Jobot Job is hosted by: Christine McNamara
Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume.
Salary: $130,000 - $150,000 per year

A bit about us:

A growing financial services firm in the Greater Nashville area is seeking a Marketing Director to lead and elevate its marketing function. This is an opportunity for a hands-on marketing leader to step into a highly visible role and build a more strategic, proactive, and revenue-focused marketing organization.

The ideal candidate is a well-rounded marketing generalist who can think strategically while remaining comfortable executing. This individual will help transition the firm from primarily reactive and event-driven marketing to a proactive strategy focused on brand awareness, organic lead generation, digital visibility, and business growth.

Why join us?

• Unlimited PTO
• Standard health, dental, vision
• Maternity and paternity leave
• 401(k) with company match
• Volunteer hours during work time
• Professional development and designation support (e.g., CFA, marketing certifications)

Job Details

Key Responsibilities

• Develop and lead the firm's overall marketing strategy, aligning initiatives with growth and revenue objectives.
• Build a proactive, measurable marketing plan focused on generating awareness, engagement, and qualified organic leads.
• Lead, mentor, and develop a small internal marketing team consisting of a Marketing Coordinator and Events Manager.
• Manage the firm's relationship with its external marketing agency, ensuring priorities, messaging, campaigns, and deliverables align with the company's broader strategy.
• Develop and execute a comprehensive content and social media strategy designed to expand reach, strengthen engagement, and establish the firm's advisors as trusted voices in the market.
• Improve the firm's SEO strategy and visibility across traditional and AI-powered search platforms.
• Identify opportunities to improve website performance, conversion paths, calls to action, landing pages, and organic lead generation.
• Establish a consistent and recognizable brand across digital channels, events, advisor communications, marketing collateral, and client-facing materials.
• Partner closely with sales and firm leadership to ensure marketing activities support business development and client acquisition goals.
• Develop campaigns that effectively communicate the firm's value proposition to consumers and prospective clients.
• Establish KPIs and reporting to measure marketing effectiveness, including organic traffic, engagement, lead generation, conversion, and campaign performance.
• Oversee marketing campaigns, events, content calendars, brand initiatives, and external vendors.
• Identify new marketing channels and opportunities that can help the firm reach prospective clients in the Greater Nashville market and beyond.
• Ensure marketing activities within the financial services environment follow applicable firm policies and regulatory requirements.

Qualifications

• 5-10 years of progressive marketing experience, ideally with experience owning or leading marketing strategy.
• Proven success developing marketing programs that contribute to business growth, lead generation, or customer acquisition.
• Strong direct-to-consumer marketing experience with an understanding of how to attract, educate, nurture, and convert prospective customers.
• Broad marketing background encompassing digital marketing, content, social media, SEO, branding, events, and campaign strategy.
• Experience managing employees, agencies, vendors, or cross-functional marketing resources.
• Ability to balance high-level strategy with hands-on execution in a smaller, entrepreneurial organization.
• Strong analytical mindset with experience using marketing performance data to determine where to invest time and resources.
• Excellent written and verbal communication skills with the ability to work closely with sales and executive leadership.
• Demonstrated track record of taking ownership, improving existing marketing programs, and bringing new ideas to an organization.

Preferred Background

• Experience in wealth management, financial services, mortgage, banking, insurance, or another consumer-focused financial business is strongly preferred but not required.
• Candidates from other professional services industries, such as legal, accounting, consulting, or similar relationship-driven businesses, may also be well suited for the role.
• Experience marketing higher-consideration services where trust, education, reputation, and relationships influence the buying decision is highly desirable.
• Familiarity with marketing in a regulated industry is a plus.

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

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