Marketing Director

Social Media, Marketing & Events ManagerCommon Plate Hospitality | Alexandria, VA

We are seeking a creative, strategic, and highly motivated Social Media, Marketing & Events Manager with restaurant industry experience to join our growing hospitality group. This role is the sole marketing function for a multi-concept portfolio of eight restaurant locations across four brands, and requires someone who can operate independently, think strategically, and execute across all channels simultaneously. The ideal candidate is a self-starter with deep fluency in digital marketing, strong brand instincts, and the organizational bandwidth to manage distinct brand voices, content calendars, and campaigns without day-to-day oversight.

Key Responsibilities

Social Media & Digital Marketing

• Develop, manage, and execute monthly social media content calendars across all locations and platforms (Instagram, Facebook, potentially TikTok, Google Business), maintaining distinct brand voices for each of the four concepts.
  

• Create and schedule photo, video, and written content that aligns with individual brand identities and drives measurable guest engagement.
  

• Build and manage influencer outreach programs, including tiered DMV food influencer lists, campaign tracking, and relationship management.
  

• Monitor and respond to social media interactions, messages, and reviews across all eight locations in a timely and professional manner.
  

• Analyze performance metrics and adjust content strategy accordingly.
  

• Coordinate Google Business profile management, including post scheduling and location-specific updates.
  

Marketing & Branding

• Own brand consistency across all digital and print touchpoints for four distinct restaurant concepts Augie's Mussel House & Beer Garden (3 locations), Urbano (3 locations), Mason Social, and The Grove Bar & Grill each with its own voice, aesthetic, and audience.
  

• Lead all email marketing efforts end-to-end including copywriting, graphic design in Canva, segmentation, scheduling, and performance analytics via Constant Contact.
  

• Develop and execute multi-location promotional campaigns tied to cultural moments, sporting events, holidays, and seasonal programming (e.g., FIFA World Cup, Father's Day, grand openings).
  

• Build and manage partnerships with local businesses, influencers, community organizations, and media outlets.
  

• Draft and manage external communications including vendor outreach, partner pitches, and press-facing copy.
  

• Manage and maintain website content across multiple platforms (Wix, Squarespace).
  

Events & Activations

• Plan, coordinate, and execute in-house and off-site events including grand openings, VIP soft launches, DJ brunches, private parties, seasonal promotions, and community activations.
  

• Manage event logistics including vendor coordination, entertainment booking, staffing communication, and post-event follow-up.
  

• Develop Eventbrite listings, promotional copy, and guest-facing communications for ticketed events.
  

• Partner with GMs and ownership to create guest experiences aligned with each brand's identity and business goals.
  

• Track budgets, guest counts, and event ROI across all locations.
  

Qualifications

• 3 5 years of experience in marketing, social media, or events; restaurant or multi-concept hospitality group experience strongly preferred.
  

• Demonstrated ability to manage multiple brands simultaneously with distinct tones, audiences, and content strategies.
  

• Expert-level proficiency in Canva; experience with Adobe Creative Suite a plus.
  

• Hands-on experience with Constant Contact or comparable email marketing platforms, including list management and analytics.
  

• Working knowledge of Wix and/or Squarespace for website content management and basic SEO.
  

• Strong copywriting skills with the ability to adapt voice and tone across multiple brand identities.
  

• Experience with social media scheduling tools (i.e. Hootsuite), Google Business profiles, and analytics platforms.
  

• Highly organized, self-directed, and capable of managing a full marketing function independently.
  

• Flexibility to attend evening, weekend, and holiday events as needed.