Location: Beaverton, OR
Salary Range: $55-60
Introduction
The Global Digital Marketing Lead will drive global digital and social strategy for two Nike businesses: Kobe Brand within Nike Basketball, and SNKRS. The scope of work is the same for both. The teams, priorities, and partners are different. On each team, the role connects brand and product priorities to consumer-facing digital experiences. That means building a cohesive journey across Nike-owned digital platforms, off-platform journeys and athlete integration, product launches, storytelling, and key marketplace moments.
Required Skills & Qualifications
- 5 years experience in digital marketing, brand marketing, integrated marketing, e-commerce, or a related discipline.
- Demonstrated ability to translate brand and business strategies into consumer-facing digital plans.
- Strong project leadership and cross-functional collaboration skills.
- Experience managing multiple workstreams and stakeholders across more than one team, against competing deadlines.
- Experience and expertise in building decks in Keynote.
- Ability to communicate effectively throughout a matrixed organization and ability to present to peers and leadership.
- Deep understanding of digital consumer behavior, modern digital platforms, and social trends.
- Experience working in basketball, footwear, sneaker culture, streetwear, entertainment, or youth culture.
- Passion for basketball and an understanding of Kobe Bryant's impact on the game and broader culture.
- Understanding of basketball culture and the Kobe consumer, and of sneaker culture, launch moments, and the SNKRS consumer.
- Prior work experience at client or in client's Industry.
- Applicants must be able to work directly for Artech on W2.
- Managing digital ecosystems.
- Experience with Ecom, social media, influencer culture management.
- Strong communicators, is a “doer”, gets stuff done, can work well in ambiguous environments, can manage competing workstreams, comfortable in a Matrix organization.
Day-to-Day Responsibilities
- Lead development and execution of distinct plans for the global digital marketing strategy of Kobe Brand and for SNKRS.
- Translate each brand's business priorities into clear digital consumer journeys and channel plans.
- Build connectivity across seasonal product launches and brand moments so each brand tells a consistent story over time.
- Drive digital marketing plans across key launches for each brand: Kobe footwear and apparel, and the SNKRS priorities.
- Partner with Global Brand, GEO Digital Marketing, Global Creative, Global Creators Lead, Global Comms, other cross-functional teams and creative agencies to bring seasonal stories to life.
- Help shape the evolution of Kobe Brand and SNKRS presence across off platform and Nike-owned digital platforms, developing premium and bespoke digital experiences.
- Serve as a key digital marketing partner to both the Kobe and SNKRS teams.
- Establish KPIs for key digital initiatives on each brand in partnership with analytics teams.
- Monitor consumer engagement and business signals to identify optimization opportunities.
Company Benefits & Culture
- Dynamic and innovative work environment.
- Opportunities for professional growth and development.
- Collaborative and inclusive team culture.
For immediate consideration please click APPLY to begin the screening process with Alex.