Marketing Coordinator

Delaware Valley Paving Co.

  • Pennsylvania
  • 23 days ago

    Highlights

    Marketing & Social Media Coordinator Marketing & Social Media Coordinator Job Description Support the execution of the company’s marketing strategy through social media management, content creation, video production, campaign support, event coordination, sales materials, and day-to-day marketing activities. Ownership & Growth Develop increasing ownership of day-to-day marketing execution, proactively identify needs, and reduce the amount of tactical work requiring direct involvement from the Director of Marketing & Growth.

    Numbers & Facts

    LocationPennsylvania
    Websitehttps://www.delawarevalleypaving.com

    Description

    Marketing & Social Media Coordinator
    Marketing & Social Media Coordinator
     
    Job Description
    Support the execution of the company’s marketing strategy through social media management, content creation, video production, campaign support, event coordination, sales materials, and day-to-day marketing activities.
    This role works closely with the Director of Marketing & Growth to turn strategy into consistent, high-quality execution across company brands.
     
    Core Responsibilities
    Social Media & Content
    • Manage day-to-day social media accounts across company brands, including scheduling, publishing, monitoring, engagement, and account maintenance.
    • Create and edit content including graphics, photos, short-form videos, reels, project highlights, employee features, and company updates.
    • Maintain the social media and marketing content calendar and ensure approved content is published consistently and on schedule.
    • Coordinate with field teams and internal departments to gather project updates, photos, videos, employee stories, and other content.
    • Help maintain a consistent brand voice and visual standard across social channels.
    Campaign & Marketing Execution
    • Assist with the execution of marketing campaigns across social media, email, website, print, and sales channels.
    • Create and update campaign materials, one-pagers, project profiles, presentations, flyers, email content, and other marketing assets.
    • Assist with website updates, newsletters, email marketing, and internal communications.
    • Support the Director of Marketing & Growth with research, reporting, coordination, and special projects.
    Events & Trade Show Support
    • Assist with trade show, client event, and internal event planning and execution.
    • Coordinate logistics including registrations, vendors, promotional materials, signage, shipping, attendee lists, invitations, supplies, setup, and breakdown.
    • Help organize pre-event materials and post-event follow-up information.
    • Maintain event checklists, timelines, files, and supporting documentation.
    Sales & Business Development Support
    • Prepare presentations, one-pagers, project profiles, documents, and marketing materials for client meetings and business development efforts.
    • Assist with organizing sales collateral and ensuring current materials are easy for the sales team to access.
    • Support sales and recruiting campaigns with content, graphics, communications, and other marketing materials.
    Marketing Organization & Coordination
    • Maintain organized photo, video, project, brand, and marketing asset libraries.
    • Track assigned projects and deliverables to ensure marketing requests are completed accurately and on time.
    • Help coordinate information and approvals across Marketing, Sales, Operations, Project Management, and other internal teams.
    Key Goals & Measures of Success
    • Consistent Social Media Execution
      • Maintain an organized content calendar and consistent publishing cadence across company brands while meeting established brand and quality standards.
    • Stronger Content Production
      • Build a steady pipeline of useful photo, video, project, employee, and educational content that supports company and campaign priorities.
    • Reliable Campaign Support
      • Complete assigned campaign assets and marketing deliverables accurately, on brand, and within established timelines.
    • Organized Event Execution
      • Support trade shows and company events through strong preparation, organized logistics, accurate materials, and timely completion of assigned tasks.
    • Responsive Sales Support
      • Provide timely, polished materials for client meetings, presentations, recruiting efforts, and business development initiatives.
    • Marketing Organization
      • Maintain accessible, up-to-date content libraries, templates, calendars, event files, and marketing resources that improve team efficiency.
    • Ownership & Growth
      • Develop increasing ownership of day-to-day marketing execution, proactively identify needs, and reduce the amount of tactical work requiring direct involvement from the Director of Marketing & Growth

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