Marketing Coordinator

Title:  Marketing Coordinator 

Introduction: Mission Hotels (Powered by Anchor Investments) owns and operates Nashville's top 3 most highly reviewed boutique hotels (The Russell, The Gallatin, and 506 Lofts) and gives away the majority of its profits to those experiencing homelessness.
Role Overview: Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while balancing OTA (online travel agency) ads, partnerships, social media, and any other creative marketing efforts.
Ideal Candidate Profile
    Takes initiative and treats projects as their own business venture
    Views challenges as learning opportunities
    Radiates contagious enthusiasm and forms genuine connections with others
    Makes confident decisions while appreciating team support
    Thrives on innovation and creative problem-solving
    Balances strategic thinking with hands-on execution
    Takes ownership while knowing when to seek guidance
    Resonates with "To whom much is given, much is required"

Key Responsibilities
Marketing Strategy & Execution
    Drive ROAS through Google/Meta campaign optimization and budget management
    Develop data-driven quarterly marketing strategies across all channels
    Create engaging social media content and manage community growth
    Design and optimize email marketing campaigns for conversion
    Build strategic partnerships with local businesses and influencers
    Maintain OTA relationships while focusing on direct booking growth

Website & Analytics
    Lead conversion rate optimization initiatives
    Monitor and analyze performance metrics across channels
    Implement data-driven improvements to user experience
    Manage technical updates and content implementation

Team & Brand Leadership
    Mentor marketing intern team and drive development
    Ensure consistent brand voice across all channels
    Create and execute content calendar aligned with objectives
    Collaborate on pricing and promotion strategies
    Manage brand assets and marketing materialsQualifications
    1-5+ years digital marketing experience with success in:
    Paid advertising campaign management
    Social media strategy
    Email marketing automation
    Website optimization and analytics
    Strong data analysis capabilities
    Excellence in copywriting
    Ai experience and a huge desire to use Ai to automate work and improve processes
    Demonstrated ability to learn quickly

Nice to Haves
    Hospitality industry marketing experience
    Experience in startup environments
    Basic HTML/CSS and design tool proficiency
    Familiarity with hotel platforms
    Strategic partnerships background

Our Values
    Team > Self
    Aggressive Learning
    Drive & Ownership Mentality
    Give It Away
    Relentless Optimism
    Fun Matters

Work Environment & Benefits
    Based in Nashville hotel properties
    EOS (Entrepreneur Operating System) workplace
    Freedom to test ideas
    Salary: $50,000 - $60,000
    Health/Dental/Vision & HSA contributions
    Generous PTO and Paid Holidays
    $2,000 Annual Charitable Donation & Professional Development Allowance

What Makes This Role Special
    Own marketing budget and make real decisions
    Experiment and scale what works
    You get to lead a department and make decisions.  We need a confident decision maker
    Build authentic Nashville community relationships
    Create processes that drive results
    Make tangible impact through our mission

EOE