Marketing Coordinator II

The Marketing Coordinator, Customer Education, will be responsible for supporting Customer Education initiatives, including supporting program members, training/alliance partners, and other applicable customers in the In-Building, Data Center, and Carrier Markets. With direction and strategy from the Marketing Specialist, Customer Education and Field Level Events, develop and project-manage training events, both live and virtual, to support the overall In-Building Network (IBN), Data Center, and Carrier (CN) sales strategy.

Duration: 12 months, possibility of extension

Job Description:

• The Global Marketing Customer Education & Programs Team is responsible for delivering best-in-class, industry-leading Marketing Programs and Customer Education.
• These programs and trainings deliver product awareness, solutions, and services through both hands-on and virtual educational offerings, extending client’s Customers and Program Members’ product preference and brand loyalty.
• The Marketing Coordinator, Customer Education, will be responsible for supporting Customer Education initiatives, including supporting program members, training/alliance partners, and other applicable customers in the In-Building, Data Center, and Carrier Markets.
• This person will take direction from the Marketing Specialist, Customer Education and Field Level Events, to develop the annual education plan for USCAN. They will project lead the development of class content, marketing materials, and class scheduling to ensure that the education plan is aligned with business strategy and is successfully executed.
• The Customer Education team has a global footprint, and this role will be expected to have a cross-regional approach to ensure trainings and content are supported uniformly within each region.
• We support each other collectively to assist in team development; cross-training and execution of events are vital.
• Additionally, cross-functional team support is expected for paid classes, hands-on seminars, and field-level events.
• Experience in marketing, customer service, and event management is recommended.
• Fiber optic knowledge and training experience are helpful.

Reports To
Marketing Specialist, Customer Education and Field Level Events

Major Roles and Responsibilities

• Growth and maintenance of the customer training program that promotes and supports global marketing initiatives across markets and solutions.
• Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and future opportunities with a specific market audience.
• With direction and strategy from the Marketing Specialist, Customer Education and Field Level Events, develop and project-manage training events, both live and virtual, to support the overall In-Building Network (IBN), Data Center, and Carrier (CN) sales strategy.
• Collaborate with subject matter experts in Systems Engineering, Field Engineering, Application Engineers, and Regional/Applications Marketing regarding content and instructional design; develop or source training content and curriculum.
• Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.
• Collaborate with Distribution Branch Managers and Sales Engineers nationwide to coordinate logistics for live education classes.
• Build promotional campaigns through marketing tools such as social media, marketing automation software, and traditional inbound and outbound campaigns to promote customer education events.
• Maintain certifications and customer/program education records, and report on Customer Education program results.
• Work with event planning software (Cvent, Splash) to set up accurate event registration and promotion, and provide registration and post-event reporting.
• Establish and build relationships with external suppliers as needed.
• Operate within a specified customer education budget.
• Be available to provide basic customer support for program members.
• Help maintain, develop, and systematize program databases and processes to continually improve the training program.
• As a representative of client’s Optical Communications, ensure the highest level of integrity in behavior and appearance and help fulfill all customer expectations as a premier supplier.

Skill and Knowledge Requirements
Education Requirement

• BS/BA in Marketing, Communications, or an equivalent BS/BA degree with experience in marketing.

Required Experience

• 2 years in marketing, communications, event planning, or related experience.
• 1+ years of experience with instruction or training coordination and/or delivery preferred.
• Desire to work with and learn software and cloud applications.

Required Skills

• Planning and organizing
• Strong interpersonal skills
• Data gathering and analysis
• Problem analysis and problem solving
• Attention to detail
• Resourcefulness
• Basic knowledge and understanding of fiber optic networks

What Type of Software Will Be Used?

• Presentation Software (PowerPoint/Presenter)
• Microsoft Office
• SharePoint
• SalesForce.com
• Marketing Automation Software (Marketo)
• Webinar Delivery Systems (Adobe Connect & WebEx Event Center)
• Social Media Platforms (LinkedIn)
• Event Planning Software (Cvent, Splash)