Marketing Coordinator II

Our Client, a Business Maunufacturing and Supply company, is looking for a Marketing Coordinator II for their Charlotte, NC/Hybrid location.

Responsibilities:

• Growth and maintenance for customer training program that promotes and supports global marketing initiatives across markets and solutions.
• Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and future opportunities with a specific market audience.
• With the direction and strategy from the Marketing Specialist, Customer Education and Field Level Events, develop & project manage Training Events - both live and virtual - to support the overall In-Building Network (IBN), Data Center and Carrier (CN) Sales strategy.
• Collaborate with subject matter expects in Systems Engineering, Field Engineering, Application Engineers, and Regional/Applications Marketing regarding content and instructional design & develop or source training content and curriculum.
• Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.
• Collaborate with Distribution Branch Managers and Sales Engineers nationwide to coordinate logistics for live education classes.
• Build promotional campaigns through marketing tools such as social media, marketing automation software and traditional inbound and outbound campaigns to support promotion of customer education events.
• Maintain certifications and customer/program education records and report on results from
• Work with event planning software (Cvent, Splash) to set up accurate event registration/promotion, registration and after event reporting.
• Establish and build relationships with external suppliers as needed.
• Operate within a specified customer education budget.
• Be available to provide basic customer support for program members.
• Help maintain, develop, and systematize program databases and processes to continually improve the training program.
• As a representative of Client Optical Communications, ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.

Requirements:

• Education Requirement: BS/BA Marketing, Communications, or equivalent BS/BA degree if experience in marketing
• Required Experience:
• 2 years in marketing, communications, event planning or related experience
• 1+ years experience with instruction or training coordination and/or delivery preferred
• Desire to work with and learn software and cloud applications
• Required Skills:
• Planning and organizing
• Strong interpersonal skills
• Data gathering and analysis
• Problem analysis and problem solving
• Attention to detail
• Resourcefulness
• Basic knowledge and understanding of fiber optic networks
• Software will be used:
• Presentation Software (PowerPoint/Presenter)
• Microsoft Office
• SharePoint
• SalesForce.com
• Marketing Automation Software (Marketo)
• Webinar Delivery Systems (AdobeConnect & WebEx Event Center)
• Social Media Platforms (LinkedIn)
• Event Planning Software (Cvent, Splash)

Why Should You Apply?

• Health Benefits
• Referral Program

Excellent growth and advancement opportunities