Role Overview
The Marketing Coordinator supports PPC's centralized marketing model by executing across the full marketing funnel-helping drive growth, protect the brand, and enable operating companies (OpCos). This role partners closely with enterprise teams and OpCo stakeholders to deliver consistent, data-driven, and high-quality marketing support.The position plays a critical role in connecting strategy to execution across brand, demand generation, customer experience, and marketing technology.
Key Responsibilities
- Market Strategy, Growth & Demand Generation
- Support campaign execution and pipeline development efforts aligned to business goals
- Conduct market, competitor, and customer research to support growth strategies
- Track opportunities, deadlines, and campaign performance across OpCos
- Assist in development of marketing materials and proposals that support sales and pursuit efforts
- Brand & Content Execution
- Ensure consistent application of PPC brand standards across all materials and OpCos
- Assist in development, editing, and proofreading of marketing content (proposals, collateral, digital content)
- Coordinate visual assets including photography, graphics, and content libraries
- Manage brand assets and maintain organized, accessible content repositories
- Customer Experience (CX) Support
- Support execution of customer experience initiatives at key lifecycle touchpoints (projects, service, relationships)
- Assist in gathering and organizing customer feedback and satisfaction data
- Help coordinate communications and follow-up efforts tied to customer insights
- Ensure consistency in messaging and experience across OpCos
- MarTech, Digital & Analytics
- Supprt digital presence across website, email, and social platforms
- Support use of marketing technology tools (CRM, CMS, analytics platforms)
- Assist in tracking campaign performance, engagement, and ROI metrics
- Help manage data integrity across systems to enable accurate reporting and insights
- Monitor digital channels, trends, and performance indicators
- OpCo Alignment & Execution
- Serve as a key support resource for assigned OpCo(s), ensuring marketing efforts align with local needs and enterprise strategy
- Help manage project timelines, deliverables, and stakeholder communication
- Maintain relationships with vendors, partners, and industry organizations
Core Capabilities
- Foundational understanding of marketing across brand, digital, and demand generation
- Working knowledge of CRM, CMS, and marketing technology platforms
- Strong organizational and project coordination skills
- High attention to detail and commitment to quality
- Ability to manage multiple projects in a fast-paced, collaborative environment
- Strong written and verbal communication skills
- Ability to work effectively across diverse teams and personalities
- Solid graphic design capabilities
- Analytical mindset with interest in data and performance measurement
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- 1-3 years of marketing experience (A/E/C industry experience preferred)
- Equivalent combination of experience and education considered