Marketing Coordinator

Farbman Group

  • Farmington Hills, MI
  • 7 days ago

    Highlights

    Maintain websites for managed properties and retail centers, keeping listings, images, news, and event content current. Experience building and maintaining websites with a CMS or website builder (such as WordPress, Squarespace, or Wix), plus basic SEO knowledge.

    Numbers & Facts

    LocationFarmington Hills, MI

    Description

    Key Responsibilities

    Listing management

    • Manage new listing submissions and enter property data into the listing database (Buildout).
    • Coordinate publication of listings on third-party listing services, including CoStar, LoopNet, Crexi, and ReSimplifi (CPIX).
    • Keep listing data accurate and current across all platforms.

    Marketing collateral

    • Ensure all property marketing flyers and eblasts are accurate and conform to graphic standards.
    • Execute change requests on marketing flyers, aerials, and site plans.
    • Assist in compiling service line proposals, leasing proposals for Brokerage, and BOVs.

    Signage and vendors

    • Manage signage orders for listed properties.
    • Act as liaison with signage vendors for installation, changes, and removal.

    Digital, email, and social media

    • Execute all digital marketing for property listings.
    • Build and schedule email campaigns in Constant Contact.
    • Maintain an accurate email contact list, updating it regularly from CoStar and local firms as needed.
    • Assist in posting corporate and property-related content to social media (Facebook, Instagram, LinkedIn).

    Website management and creation

    • Manage the regular update of website and marketing content across the corporate and affiliate websites, including Farbman.com and Huntington Construction.
    • Maintain websites for managed properties and retail centers, keeping listings, images, news, and event content current.
    • Create new websites for managed properties and affiliated companies as needed, from layout and design through launch.
    • Compose and post web content, including news center articles, images, and event updates.
    • Support web lead generation through SEO best practices, accurate data entry, and integration with listing and email platforms.

    Requirements

    Required

    • Minimum 5 years prior experience.
    • Excellent computer skills in Microsoft Office, including Excel and PowerPoint, and Adobe Acrobat.
    • Strong attention to detail; accuracy in data and collateral is central to the role.
    • Strong organizational skills and the ability to prioritize and complete simultaneous projects with minimal supervision.
    • Ability to meet deadlines and work well under pressure.
    • Clear written and oral communication skills.
    • Ability to work independently and with cross-functional teams in a collaborative, professional environment.

    Preferred

    • Adobe Creative Suite, especially InDesign and Illustrator.
    • Experience with Buildout, CoStar/LoopNet, Crexi, or other commercial real estate listing platforms.
    • Experience with Constant Contact or a similar email marketing platform.
    • Familiarity with social media management for a business (Facebook, Instagram, LinkedIn).
    • Experience building and maintaining websites with a CMS or website builder (such as WordPress, Squarespace, or Wix), plus basic SEO knowledge.
    • Interest in commercial real estate and the business environment.
    • Bachelor's degree in marketing, communications, or a related field, or equivalent experience.

    Benefits

    • Medical insurance
    • Dental insurance
    • Vision insurance
    • Life insurance
    • Flexible spending account
    • Employee assistance program
    • Paid time off
    • Parental leave
    • 401(k) plus match

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