Marketing Coordinator - BioAnalytics - Per Diem

IDEXX BioAnalytics is seeking a highly organized and results-driven Marketing Coordinator to support the planning and execution of marketing initiatives across trade shows, digital advertising, email marketing, and creative project management. This part-time casual role is ideal for an experienced marketing professional who enjoys managing multiple projects, collaborating with external partners, and driving marketing programs that generate awareness and business growth.

What this role matters:

The Marketing Coordinator will play a critical role in supporting the company's commercial objectives through effective event execution, digital campaign management, and marketing operations.

In this role:

Trade Show & Event Management

• You will coordinate all aspects of North American trade show participation, including logistics, budgeting, vendor management, registrations, shipping, and on-site support.
• You will manage exhibit materials, promotional items, and event timelines.
• You will partner with sales and business development teams to maximize lead generation and customer engagement opportunities.
• You will coordinate development of event-related marketing materials, signage, presentations, and promotional campaigns.

Digital Advertising Management

• You will manage and optimize digital advertising campaigns across platforms including:

o LinkedIn Ads

o Google Ads

o Programmatic advertising platforms

• You will monitor campaign performance and provide recommendations to improve reach, engagement, and conversions.
• You will work with internal stakeholders and agency partners to develop and execute digital marketing strategies.

Email Marketing & Marketing Automation

• You will build, deploy, and monitor email marketing campaigns to support lead generation, customer engagement, and brand awareness initiatives.
• You will manage marketing automation workflows and audience segmentation.
• You will track campaign performance and recommend improvements based on key metrics.
• You will support database management and marketing operations activities.

Creative Project Management

• You will coordinate the development of marketing collateral and creative assets across digital, print, and event channels.
• You will serve as the primary liaison between internal stakeholders and external marketing agencies, designers, and vendors.
• You will manage project timelines, creative reviews, approvals, and deliverables.
• You will ensure brand consistency across marketing campaigns and communications.

What you need to succeed:

Required

• 3-5 years of marketing experience, preferably in B2B, life sciences, healthcare, or related industries.
• Experience managing trade shows, events, or conference marketing programs.
• Experience executing digital advertising campaigns across LinkedIn, Google Ads, or similar platforms.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Based in Westbrook, Maine

Preferred Qualifications

• Experience with HubSpot marketing automation and email marketing platforms.
• Experience with Salesforce CRM.
• Agency experience, either working within an agency or managing agency relationships.
• Experience with campaign analytics and marketing performance reporting.
• Familiarity with life sciences, biotechnology, or healthcare markets.

What you can expect from us:

• Base hourly target: up to $40/HR DOE
• Position is based in Westbrook, Maine required
• Up to 24 hours weekly

Why IDEXX

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease.

We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you'll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

If meaningful work and a sense of purpose are at the top of your list, you'll find it here. Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

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