| Location | Arlington, VA |
| Salary | $40 Per Hour |
| Marketing Manager | ||
|---|---|---|---|
| Advanced (6-9 years experience) | ||
Level (optional) Criteria (optional) B2B Advanced (6-9 years experience) Customer & Marketing Strategy Advanced (6-9 years experience) | |||
| Partner Marketing Manager Contractor Remote with opportunity to travel up to 10% of time (expenses will be reimbursed) Seeking mid-level candidates (up to 8 years) with experience in tech B2B partner marketing to support the development and execution of marketing strategies and campaigns for an enterprise technology client s partners. Experience working with ISV partners is strongly preferred. This role aims to drive joint solution awareness, lead generation, and revenue growth through collaborative marketing efforts. Key Responsibilities: " Campaign Support: Assist in the planning, execution, and optimization of joint marketing campaigns with partners. " Content Creation: Develop and curate co-marketing materials, including blog posts, case studies, social media content, and email campaigns. " Event Coordination: Support the organization and promotion of partner events, webinars, and trade shows. " Data Analysis: Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement. " Relationship Management: Maintain strong relationships with partners and client stakeholders, ensuring effective communication and collaboration. " Market Research: Conduct research to identify market trends, competitive analysis, and new partnership opportunities. " Partner Marketing Strategy & Development: Support joint strategic planning, GTM strategy development, campaign planning, cross-functional collaboration, and budget management. " Stakeholder Management: Build and maintain relationships with key stakeholders to shape and drive B2B tech co-marketing programs, delivering against shared objectives. " Sales Enablement: Develop sales enablement toolkits and programs to assist sales teams. " Campaign Delivery: Deliver collaborative campaigns that accelerate growth, lead generation, and pipeline volume. " Revenue Acceleration: Maximize ROI through effective marketing strategies. Required Qualifications: " Bachelor's degree in Marketing, Business, or a related field. " Up to 8 years of experience in B2B partner marketing, preferably in the tech industry. ISV experience strongly preferred. " Functional understanding of cloud technology and generative AI solutions. " Strong communication and relationship-building skills. " Ability to analyze data and provide actionable insights. " Proficiency in content creation and event coordination. For context: Common partner marketing / channel types (what they mean) " GSI (Global System Integrator): Large, multi-country consulting/implementation firm that sells + delivers complex programs (strategy through build/run). " ISV (Independent Software Vendor): Builds and sells software products (apps/platforms). Partner marketing often centers on joint solution briefs, integrations, co-selling, and marketplace listings. " OEM (Original Equipment Manufacturer): Embeds another company s tech inside its own product and sells it under its brand (or bundled). Marketing focuses on powered by value, packaging, and lifecycle support. " Reseller / Channel Partner: Broad term for a firm that primarily sells the product (may or may not deliver services). | ||
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.