Marketing Content & Brand Leader / Manager (manufacturing company)

50+ year-old (and fast-growing!) engineering & manufacturing company has an immediate opening for a Marketing (Content & Brand) Manager in the Waukesha, Wisconsin, area. Direct-hire position with competitive benefits – includes hybrid work schedule, 401K match, PTO, health/dental, and more!

Duties:

• Shape and lead strategies that elevate company’s visibility, strengthen market positioning, and build preference among customers, partners, consultants, and industry influencers
• Lead company’s branding efforts – includes defining and strengthening company’s brand position across key markets and audiences, developing effective messaging frameworks, and ensuring brand consistency and relevance
• Lead company’s content strategies – includes customer engagement, guiding thought leadership themes across email, website, webinars, events, paid media, etc.,
• Partner with engineering, sales, and service teams to translate technical expertise into customer relevant messaging
• Lead communications strategies for trade media, industry associations, company announcements, and executive visibility
• Identify opportunities for industry recognition, speaking engagements, awards, and public relations visibility
• Oversee digital brand presence across website, organic social, email, and awareness campaigns
• Develop events and tradeshow strategies to increase awareness, strengthen customer engagement, and extend company’s industry presence
• Oversee the activities for 2 people (marketing specialist and graphic designer)

Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field
• 4+ years of B2B and/or B2C marketing, brand management, communications, or content strategy experience
• Marketing leadership / management experience a plus – However, will consider an experienced marketing specialist that is looking for the “next step” in their career
• Experience developing brand positioning, messaging, and awareness strategies for complex products or markets
• Marketing experience within a manufacturing, engineering, or construction/HVAC company preferred
• Familiarity with marketing automation such as Hubspot, CRM, website analytics, or digital engagement tools
• Ability to work in a fast-paced environment
• Ability to pass a background check and drug test

Salary: $90-100K