Marketing Communications Specialist - Integrated Services And Recalls Tier 1 Support

In this position...

• Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.
• Cross-Functional Liaison: Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities.
• Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.

Marketing Communications Specialist We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford., Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro.

What you'll do...

• Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.
• Cross-Functional Liaison: Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities.
• Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.
• Asset Creation: Collaborate with internal Marketing Communications and agency partners to develop Tier 1 digital assets that support key brand or product moments.
• Go-To-Market Coordination: Assist with Go-To-Market efforts and personalization on digital properties for consumer/owner high-visibility incentives that require dedicated paid media support.
• Incentive Messaging: Partner with Integrated Services and Media key stakeholders to coordinate and capture complex program and audience data requirements and translate it into clear, compelling consumer offer messaging.
• Agency Enablement: Organize and streamline incentive information for agency partners, ensuring they can easily digest data to create Tier 1 marketing assets.

What you'll do...

• Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.
• Cross-Functional Liaison: Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities.
• Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.
• Asset Creation: Collaborate with internal Marketing Communications and agency partners to develop Tier 1 digital assets that support key brand or product moments.
• Go-To-Market Coordination: Assist with Go-To-Market efforts and personalization on digital properties for consumer/owner high-visibility incentives that require dedicated paid media support.
• Incentive Messaging: Partner with Integrated Services and Media key stakeholders to coordinate and capture complex program and audience data requirements and translate it into clear, compelling consumer offer messaging.
• Agency Enablement: Organize and streamline incentive information for agency partners, ensuring they can easily digest data to create Tier 1 marketing assets.