Marketing Communications Manager

Who we are:

Spire Orthopedic Partners is a growing national partnership of orthopedic practices that provides the support, capital and operational resources physicians need to grow thriving practices for the future. As a Management Services Organization (MSO), Spire provides the infrastructure for administrative operations that allows practices to operate at their highest level, so doctors can focus their efforts on what matters most - patient care. Headquartered in Stamford, Connecticut, the Spire network spans the Northeast with more than 165 physicians, 1,800 employees, 285 other clinical providers and 40 locations in New York, Connecticut, Rhode Island and Massachusetts.

What you'll do:

The Marketing & Communications Manager serves as a key member of the enterprise Marketing & Communications team, leading the execution and coordination of integrated marketing initiatives that support Spire Orthopedic Partners and its affiliated orthopedic practices. This role supports physician growth, patient acquisition, brand development, digital marketing, website and digital content management, content strategy, reputation management, patient communications, and strategic organizational initiatives.

The ideal candidate is a versatile, detail-oriented marketer with strong writing, communication, and project management skills who thrives in a fast-paced, collaborative environment. Success in this role requires the ability to independently manage multiple priorities, build strong cross-functional relationships, and consistently deliver high-quality marketing initiatives that advance organizational objectives.

Responsibilities/Duties:

Integrated Marketing & Project Management

• Own and execute assigned integrated marketing initiatives supporting practice, physician, service-line, location, and organizational priorities.
• Manage projects from planning through implementation, coordinating timelines, stakeholders, vendors, deliverables, approvals, and follow-up.
• Translate established business and Marketing priorities into coordinated activities across appropriate digital and traditional channels.
• Proactively communicate project status, deadlines, dependencies, and next steps to Marketing leadership and key stakeholders.
• Perform thorough quality assurance to ensure accuracy, functionality, brand consistency, and professional presentation.

Website, Digital Content & Search Visibility

• Manage and support content across Spire and affiliated practice websites, including physician, service-line, location, and patient information; Maintain website content, provider profiles, images, and other digital assets to ensure information remains accurate, current, and optimized.
• Coordinate website updates supporting new physicians, locations, services, campaigns, and priority initiatives.
• Support and execute SEO strategy, including on-page optimization, metadata, content structure, local search visibility, and other organic-search best practices.
• Monitor evolving digital and AI-assisted search behaviors and support opportunities to strengthen physician, service-line, and practice visibility.
• Collaborate with internal and external partners on landing pages, website enhancements, and digital optimization.

Content, Physician Marketing & Communications

• Develop, write, edit, and coordinate content across websites, email, social media, patient communications, print materials, and other channels.
• Support physician and patient storytelling through profiles, patient success stories, Q&As, clinical and educational content, and other multimedia assets; Translate physician expertise and clinical topics into accessible content for patients, referring providers, and community audiences.
• Support physician onboarding and growth initiatives through coordinated digital presence, content, communications, reputation, and applicable campaign activity.
• Identify opportunities to repurpose and leverage content across channels and practice brands.
• Support physician, patient, executive, and external communications as needed.

Priority Practice & Growth Initiatives

• Execute Marketing activation for priority physicians, service lines, new locations, expanded markets, and other strategic growth initiatives.
• Coordinate website, SEO, content, social media, email, reputation, campaign assets, collateral, and other appropriate Marketing components for assigned initiatives.
• Work with practice leadership and Operations to understand local needs and translate established priorities into actionable Marketing programs.
• Support successful launches and sustained visibility for new physicians, locations, and services.

Email, Patient Engagement & Reputation Management

• Develop, coordinate, and execute email marketing and patient communication initiatives.
• Support patient reactivation, educational outreach, physician announcements, service-line communications, and other engagement initiatives.
• Support physician and practice reputation management, including review-generation programs, online profile optimization, monitoring, and vendor coordination.
• Collaborate with physicians, practice teams, and vendors to strengthen online visibility and reputation.

Brand, Creative & Marketing Support

• Support Spire and affiliated practice brands through consistent messaging and execution across channels.
• Apply established brand standards and style guidelines across Marketing materials.
• Coordinate with internal stakeholders, creative resources, and vendors on collateral, advertising, direct mail, event materials, physician materials, and other assets.
• Support campaign creative development and ensure materials align with established strategic objectives.
• Maintain Marketing resources, contact lists, templates, and internal documentation to support efficient execution of Marketing initiatives.

Analytics & Reporting

• Monitor and interpret website, SEO, email, reputation, content, and other applicable Marketing performance indicators.
• Contribute to monthly, quarterly, and annual Marketing reporting.
• Use available data to identify opportunities for improvement and inform Marketing execution.
• Support Marketing leadership as enterprise measurement, attribution, and reporting capabilities continue to evolve.