Marketing Business Analytics Data Analyst, Marketing - Lakeland

Bachelor’s degree in Data Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline or equivalent experience. ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusions and supporting decision-making.

Required Qualifications

• Bachelor’s degree in Data Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline or equivalent experience
• 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting.
• 1-year analytical experience:
  • writing SQL; OR
  • conducting financial performance analysis; OR writing R code or similar functionality within other statistical tools
  • for recent College Graduates, these requirements can be satisfied by relevant coursework
• advanced knowledge of mathematics and statistics
• knowledge of Business Analysis
• ability to negotiate
• written and verbal communication skills
• advance skills in Microsoft Word, Excel
• basic skills in Microsoft PowerPoint
• knowledge of SSMS or other SQL based applications
• strong knowledge of data analysis, including data inspection, cleansing, transformation, and modeling
• basic knowledge of accounting and finance principles, marketing, or retail geographic data
• ability to work independently
• ability to work effectively and complete tasks on time with minimal supervision.
• maintains professionalism, composure, and productivity in high-pressure situations
• ability to set priorities, plan and coordinate work activities
• ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusions and supporting decision-making
• ability to interpret, analyze, and explain financial information
• problem solving skills
• ability to work nights, weekends, and extended hours as business needs require

Preferred Qualifications

• Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline
• 3 or more years in financial analysis, planning, process improvements and accounting principles
• Data Science Certification or Business Analytics Certificate
• Coursera certification or similar courses to demonstrate ability to stay on trend with analytics
• knowledge of project management techniques and continuous quality improvement methodology
• basic knowledge of Corporate Accounting functions and Publix Operations
• basic knowledge of Internal Controls and SOX regulations
• expert skills in Microsoft Word, Excel
• intermediate skills in Microsoft PowerPoint
• knowledge in Alteryx for data preparation, blending, analysis, and workflow automation
• knowledge in Tableau, PowerBi, or other Business Intelligence Tools (ETL
• knowledge of Microsoft Power Platform, including Power Apps, Power Automate, and Dataverse
• in-depth knowledge of information systems design methodologies and testing processes.
• strong data visualization and storytelling skills
• knowledge in SAP/BW

Marketing