Marketing Automation Manager

As part of the Marketing Operations team, the Marketing Automation Manager is primarily responsible for building, executing, and optimizing email, nurture, and event programs in Marketo. This role owns campaign execution, audience segmentation, deliverability, reporting, and performance optimization while managing the marketing calendar and Kanban board. The ideal candidate is organized, analytical, detail-oriented, and experienced using automation and AI tools to improve campaign performance, operational efficiency, and scalability.

Responsibilities

• Marketing Automation & Campaign Execution

Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools to improve efficiency, personalization, and performance.

• Campaign Planning & Project Management

Manage the marketing calendar and Kanban board, coordinating priorities, timelines, and stakeholder communications.

• Audience Segmentation & Database Management

Build and optimize smart lists, audience segments, list imports, and targeting strategies.

• Deliverability, QA & Troubleshooting

Monitor campaign health, ensure deliverability best practices, perform QA, and resolve campaign, tracking, and data issues.

• Template & Program Development

Create and maintain reusable templates, landing pages, and program frameworks to improve efficiency and conversion rates.

• Reporting & Optimization

Analyze campaign performance, identify optimization opportunities, and ensure compliance with email marketing regulations and best practices.