Marketing Automation & Email Marketing Manager

This role will serve as the subject matter expert for Salesforce Marketing Cloud and Data Cloud, designing and executing data-driven, personalized customer journeys while also managing all email campaigns, distribution, and performance reporting. The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for a Marketing Automation & Email Marketing Manager to join our team.

Description

Position at Carolina CAT - Construction

Join the Carolina Cat Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line, and we are proud to serve our employees as a partner in their success. We make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for a Marketing Automation & Email Marketing Manager to join our team.

The Marketing Automation & Email Marketing Manager is a hands-on technical and strategic role responsible for owning the marketing automation platform and email marketing program end-to-end. This role will serve as the subject matter expert for Salesforce Marketing Cloud and Data Cloud, designing and executing data-driven, personalized customer journeys while also managing all email campaigns, distribution, and performance reporting.

The ideal candidate combines deep technical expertise in Salesforce Marketing Cloud with strong design sensibility, creative instincts, and a passion for delivering measurable results. They will collaborate closely with marketing, IT, sales, and divisional teams to ensure the platform is leveraged to its fullest potential.

Essential Functions

Technical & Platform Management

• Serve as the primary SME for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Salesforce Data Cloud
• Collaborate with our development team to design, implement, and maintain data models and integrations between Marketing Cloud, Data Cloud, and other business systems (ex. CRM, dashboards, etc.)
• Develop and manage end-to-end customer journey orchestration, delivering timely and personalized omni-channel experiences
• Build, test, and deploy email campaigns, perform render testing across devices, email clients, and ISPs
• Manage audience segmentation, distribution list hygiene, and data imports/exports/transformations
• Own the email calendar for all customer-facing and employee-facing communications, including build, testing, and approvals workflow
• Implement and maintain marketing automation workflows, drip campaigns, and lifecycle journeys
• Ensure data quality, consistency, and security across all marketing platforms

Strategy & Campaign Performance

• Develop and execute robust audience segmentation strategies grounded in customer data and business objectives
• Optimize campaigns for maximum impact and ROI, leveraging data and analytics
• Streamline email communication strategy to ensure succinct, relevant messaging with clear calls-to-action
• Monitor and analyze campaign performance against key KPIs (deliverability, open rate, click rate, bounce rate, unsubscribe rate, revenue) and report findings and recommendations to leadership
• Collaborate with marketing, divisional, IT, and sales teams to align integrated marketing strategies and execution
• Interpret business needs into technical requirements for journey and campaign builds

Continuous Learning & Innovation

• Develop a strong business acumen for Carolina Cat's products, offers, services, and business practices
• Stay current on Salesforce Marketing Cloud and Data Cloud feature releases, best practices, and industry trends
• Monitor evolving email deliverability rules, design trends, and emerging technologies to enhance digital marketing effectiveness
• Troubleshoot and resolve technical issues related to data, integrations, and campaigns

Other duties as assigned.

Supervisory Responsibilities

This job may have supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• 4-year degree in marketing, design, communications, business administration or a related field is required
• 3+ years of progressive, hands-on experience in marketing automation or a closely related digital marketing role is required
• Deep knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Data Cloud is required
• Experience with Salesforce Data Cloud and data unification strategies strongly preferred
• Proven experience developing and executing omni-channel marketing automation programs
• Strong understanding of data modeling, data integration, and data governance principles
• Proficiency in HTML/CSS required
• Experience with AMPscript and SQL required
• Experience with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) preferred

Skills & Competencies

• Excellent understanding of usability, UX methodology, design principles, and corporate branding
• Strong analytical skills with the ability to translate data into actionable insights and executive-level reporting
• Superior written and verbal communication skills, with the ability to convey technical information to non-technical audiences
• Detail-oriented with strong project management skills; able to navigate multiple priorities simultaneously
• Intellectually curious, self-motivated, and proactive about emerging trends and technologies
• Strong relationship-building skills with a proven ability to collaborate across team boundaries and functions

Certificates & Licenses

• Salesforce Marketing Cloud Email Specialist certification required
• Salesforce Marketing Cloud Consultant and/or Data Cloud certification required

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#CarolinaCAT

EEO/AA Employer. All qualified individuals are encouraged to apply.