Marketing Associate V

Iconma LLC

  • Menlo Park, CA
  • 17 days ago

    Highlights

    Responsibilities: Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense. Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation-where data, creativity, and precision execution come together to power the customer journey.

    Numbers & Facts

    LocationMenlo Park, CA

    Description

    Our Client, an Internet Content & Information company, is looking for a Marketing Associate V for their Menlo Park, CA location.

    Responsibilities:

    • Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense
    • Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
    • Leverage knack for audience creation, logic setup, and governance across multiple channels.
    • Manage and deploy Splash pages for webinars, events, and landing page experiences.
    • Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
    • Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
    • Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
    • Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
    • Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
    • Ensure compliance with data governance, tagging standards, and campaign QA best practices.

    Requirements:

    • 8 plus years of hands-on experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript, SQL, and cross-channel campaign execution.
    • Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
    • Proficiency with Knack, including logic structuring and audience governance.
    • Experience with Event tools like Splash or Rainfocus, Zoom, and dynamic content tools like Movable Ink and highspot.
    • Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
    • Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
    • Self-starter mindset with a strong bias for execution and continuous optimization.
    • Preferred Qualifications:
    • Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
    • Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
    • Comfortable operating within a high-performing, fast-moving growth marketing team.
    • Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation-where data, creativity, and precision execution come together to power the customer journey

    Why Should You Apply?

    • Health Benefits
    • Referral Program
    • Excellent growth and advancement opportunities

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