SCOPE OF WORKThe Marketing & Social Media Coordinator is responsible for strengthening Gaylor Electric's brand awareness through strategic marketing initiatives, social media management, content creation, recruiting support, event promotion, and internal communications.This role collaborates with Marketing, Talent Acquisition, and Operations to execute marketing campaigns, manage social media platforms, create engaging content, capture photography and video, and report on marketing performance.RESPONSIBILITIES

Develops and executes marketing and social media strategies aligned with company objectives, recruiting objectives, and business prioritiesTracks, analyzes, and reports social media and marketing performance metricsMaintains and manages a comprehensive social media content calendar, posting schedules, and campaign timelinesCreates, writes, edits, schedules, and publishes content across all social media and digital communication platformsCollaborates with creative services for graphics, photography, videos, reels, stories, and other digital contentCaptures and edits photography and video content at jobsites, recruiting events, employee events, and community engagementsSupports integrated marketing campaigns and company initiativesDevelops internal and external communications that promote company initiatives, employee engagement, recruiting efforts, and brand awarenessCoordinates marketing support for recruiting events, trade shows, conferences, customer events, employee recognition programs, and community outreach activitiesMonitors social media engagement and supports community managementPartners with Talent Acquisition to promote career opportunities and employer branding initiativesCollaborates with the Web and Digital Experience Specialist to support integrating communication between social media and website visibilityResearches industry trends, competitor activities, and emerging marketing technologiesSupports public relations initiatives, media opportunities, advertising campaigns, and event promotionMaintains brand standards and ensures consistency across all communication channels and marketing materialsProvides marketing and communication support to internal departments and teams, as assigned.Performs additional duties and responsibilities, as assigned

PHYSICAL REQUIREMENTS

Must be able to wear personnel protective equipment (i.e., hard hat, safety glasses, gloves, high visibility vest, safety harness, etc.) when requiredAbility to bend, stoop, squat, crawl, climb, kneel, balance, push, pull, and reach overheadRepetitive use of arms, hands, and fingersPossess good vision/hearing (normal or corrected)Ability to make transition from designated employee parking areas to construction areas and be able to gain access to all levels of building/structure, even if only means of access is by OSHA approved site construction ladder or stairs still under construction but deemed safe for useAbility to work while constantly moving on one's feetAbility to reach and stretch to position equipment and fixtures while maintaining balanceAbility to work while sitting or standing for long periodsMust be able to lift up to 20 pounds at times

EDUCATION

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or equivalent professional experience, preferred

EXPERIENCE

Three or more year's of experience in marketing, communications, or social media experience, preferredExperience creating and managing social media campaigns from planning through reportingExperience with photography, videography, graphic design, and content developmentExperience with talent acquisition marketing or employer branding, preferred

Note: The above description provides the general details considered necessary to portray the principle functions of the position and shall not be construed as a fully detailed description of all the work required that might be inherent in the position