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Marketing and Communications Manager

Craft Recruiting

New York, FL

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JOB DETAILS
SALARY
$90,000–$135,000 Per Year
SKILLS
Brand Marketing (Branding), Brand Messaging, Brand Positioning, Business Development, Business-to-Business (B2B), Campaigns, Communication Skills, Cross-Functional, Dental Insurance, Ecosystems, Establish Priorities, Finance, Financial Modeling, Financial Services, Lead Generation, Leadership, Loans, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Online Marketing, Pager, Performance Metrics, Project/Program Management, Reporting Skills, Sales, Sales Qualification, Vendor/Supplier Management, Vision Plan, Web Analytics, Web Design, Web Site Monitoring, Website Management, Writing Skills
LOCATION
New York, FL
POSTED
30+ days ago
Job Title
MARKETING AND COMMUNICATIONS MANAGER

Introduction
Craft is recruiting on behalf of a well-established specialty finance platform in Midtown Manhattan seeking a Marketing & Communications Manager to lead marketing strategy and execution across brand, website, and business development support. This role is ideal for a hands-on marketer who can build structure, improve messaging, and directly impact lead generation in a fast-moving fintech environment.

Why This Role Matters.
We are investing in growth and need a leader who can:
- Drive messaging and execution for a new website
- Support business development reps with targeted campaigns and collateral
- Build a clear, consistent market presence that improves qualified lead flow
This is a role with real visibility and impact. You won't just "run campaigns”—you'll help shape how we tell our story and how prospects engage with the business.

Key Responsibilities

- Lead the development and refinement of brand messaging, positioning, and communication strategy
- Own website messaging and partner with internal/external teams to drive website progress, content quality, and conversion-oriented improvements
- Build and execute marketing campaigns that support business development efforts and increase qualified lead volume
- Create and maintain sales enablement assets (pitch decks, one-pagers, email content, outbound support materials)
- Partner with CEO/COO and business development leadership to align marketing priorities with revenue goals
- Translate financing model, partner ecosystem, and client value proposition into compelling content for prospects and partners
- Manage external vendors/agencies/freelancers for design, digital, and content initiatives
- Track campaign and website performance metrics;provide regular reporting and recommendations
- Ensure all communications are accurate, professional, and aligned with the company's reputation and standards
- Operate as a true individual contributor who can prioritize, execute, and iterate quickly without heavy structure

What We're Looking For

- Bachelor's degree in Marketing, Communications, Business, Finance, or related field
- 4+ years of marketing/communications experience with increasing ownership
- Experience in fintech, lending, financial services, or similarly complex B2B environment strongly preferred
- Strong ability to simplify complex financial offerings into clear market messaging
- Proven experience supporting growth campaigns and lead generation initiatives
- Experience managing website projects and collaborating with cross-functional stakeholders
- Strong writing, communication, and stakeholder management skills
- Comfortable in a lean, high-accountability, on-site environment
- Data-driven mindset with ability to connect marketing activity to business outcomes

Location
Full-time on-site role in Midtown Manhattan

Compensation and Benefits
Salary Range: $90, 000 to $135, 000 depending on experience.
Benefits include:
- Medical, Dental, and Vision Insurance
- Life Insurance and Commuter Benefits
- 401(k) Retirement Plan
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- End-of-year discretionary performance bonus

This role offers strong upside for a marketer who wants to make a clear imprint at a growing fintech company. The right person will shape core messaging, improve lead generation outcomes, and become a key partner to executive leadership.

About the Company

C

Craft Recruiting