Job Title: Marketing & Brand Development Manager
Location: On-site – Cartersville, GA (with occasional travel to Texas and other locations)
Employment Type: Full-Time
Reports To: Executive Leadership, Horizon Asset Group
Position Overview:
Horizon Asset Group is seeking a dynamic and driven Marketing & Brand Development Manager to lead and implement marketing initiatives across our growing portfolio of businesses in the healthcare and services sector. This on-site role is ideal for someone with creative vision and strategic execution skills who can develop high-quality marketing content, support lead generation, and manage both digital and print campaigns.
Core Responsibilities:
Brand Development & Strategy
- Design and execute brand identity across all internal companies under the Horizon umbrella.
- Develop and manage marketing calendars aligned with company objectives.
- Collaborate with leadership to shape messaging that supports brand reputation and business growth.
Marketing Materials & Collateral
- Create flyers, prescription forms, referral pads, business cards, banners, and more.
- Coordinate printing and distribution logistics for use across offices and events.
- Maintain and update a repository of standardized marketing templates.
Social Media & Digital Presence
- Develop and manage paid social media campaigns to build brand awareness and engagement.
- Create engaging, professional content suited to target audiences.
- Monitor campaign performance and suggest optimizations.
Lead Support & Outreach
- Assist in executing outreach strategies for lead generation through partnerships with healthcare professionals and relevant networks.
- Maintain organized records of outreach materials and partner interactions.
- Coordinate follow-up strategies in collaboration with internal teams.
Internal Collaboration
- Work closely with intake, compliance, and field representatives to align marketing with company workflows.
- Manage marketing requests and ensure timely execution of deliverables.
- Contribute creative input to company initiatives, events, and growth strategies.
Qualifications:
- 2–5 years of experience in marketing, branding, or communications (healthcare industry experience preferred but not required).
- Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms.
- Strong communication and project management skills.
- Understanding of data privacy standards and sensitivity to regulatory environments (HIPAA or equivalent awareness a plus).
Preferred Skills:
- Experience managing paid campaigns on Facebook, Instagram, and LinkedIn.
- Familiarity with CRM or workflow tools (Quickbase, GoHighLevel, etc.).
- Basic video editing and content production skills.
- Graphic design or printing logistics experience.
What We Offer:
- The opportunity to build a marketing department from the ground up.
- A creative, fast-paced work environment with high-growth potential.
- Hands-on involvement in diverse projects across multiple industries.
- Office-based collaboration with occasional regional travel.
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