Marketing Analytics & SEO Manager

Summary

The Marketing Analytics & SEO Manager integrates marketing data, technology, AI, and campaign execution to drive measurable growth across deposits, mortgage, and business banking. Transforms data into actionable insights while managing the tools that power modern marketing. Partners cross-functionally to optimize performance, enhance acquisition and cross-sell, and maintain data integrity and compliance.

Responsibilities

• Analyze end-to-end campaign performance across digital and lifecycle channels.
• Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.
• Recommend campaign optimizations based on data insights.
• Execute A/B testing and experimentation strategies.
• Analyze customer behavior, demographics, and transaction data.
• Build segmentation strategies across consumer, mortgage, and business banking.
• Support lifecycle marketing: acquisition, onboarding, retention, cross-sell.
• Translate data into actionable insights for leadership.
• Partner with IT and Data teams for system integration and data flow.
• Manage marketing technology platforms and tools.
• Drive automation adoption and team enablement.
• Integrate data across CRM, digital banking, loan origination systems, and campaign tools.
• Build dashboards and reporting frameworks for real-time performance visibility.
• Optimize deposit, mortgage, and business banking funnels from lead to funded account or loan.
• Support tracking, tagging, and attribution models across digital channels.
• Own SEO strategy across lines of business, including site architecture, metadata, technical health, and AI-generated content production at scale.
• Deploy generative AI workflows to draft, localize, and refresh landing pages, FAQs, and schema-tagged content tuned for AI answer engines.
• Measure organic rankings, zero-click visibility, and AI citation share; use LLM-driven testing to iterate copy, prompts, and content variants.
• Partner with Communications, Brand, IT, and Compliance to align search strategy with brand voice, accessibility, and regulatory standards.
• Protect all client and bank information confidentially and follow all company policies.
• Complete monthly training in a timely manner to ensure knowledge of bank regulatory requirements, policies, and procedures.
• Other specified duties as assigned.