Marketing Analytics Mgr

Overview

Company Overview:

Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.

Job Summary:

The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and field teams have clear, trusted, action-oriented insights to guide decisions at both a national and local level. This role owns Beazer's marketing dashboard, translates complex data into usable insight, and enables smarter prioritization across b.com, email, and SMS. The Marketing Analytics Manager moves the organization beyond reporting toward consistent, decision-ready analytics.

Primary Duties & Responsibilities

Marketing Dashboard Ownership

• Own Beazer's marketing performance dashboard as the single source of truth for digital and lifecycle performance visibility
• Define dashboard structure, metrics, views, and refresh cadence to support executive visibility, corporate marketing decision-making, and field and division-level performance assessment
• Continuously evolve dashboards, reporting logic, and insight delivery based on business priorities, leadership feedback, and changing performance needs

National & Local Analytics

• Deliver performance insights at both the national level and local level, including division, metro, and community performance analysis
• Enable field and marketing leaders to understand what is working in their market, where friction or drop-off exists, and how local performance compares to benchmarks
• Balance standardized reporting with flexibility to support local business questions and decision-making needs

Digital & Lifecycle Analytics

• Measure and analyze customer behavior and experience performance across b.com, email, and SMS in partnership with digital and lifecycle teams
• Support experimentation and optimization by defining measurement approaches, evaluating outcomes, and identifying opportunities for improvement

Insights Generation & Storytelling

• Translate data into clear narratives, recommendations, and next steps that help leadership, marketing, and customer experience teams act with confidence
• Raise the quality, consistency, and usefulness of analytics shared across the organization by emphasizing clarity, credibility, and decision relevance

Data Integration & Enablement

• Partner with IT, Marketing Automation, and platform owners to ensure data accuracy, accessibility, and integration across Salesforce, web analytics, and related systems
• Identify gaps in instrumentation, data quality, and data access and recommend improvements that strengthen measurement and insight generation

AI-Enabled Analytics Support

• Support AI-driven insight generation and pattern detection in alignment with the Director's strategy, applying analytics rigor to evaluate recommendations and outputs
• Ensure responsible, accurate, and business-relevant use of data in advanced analytics applications
• Performs other duties as assigned

Education & Experience

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Data Science, or a related field required
• 5+ years of progressive experience in marketing analytics, digital analytics, business intelligence, or a related field, including experience supporting marketing and customer experience decision-making
• Proven experience building and managing dashboards, performance reporting, and insight delivery for multiple stakeholder groups
• Experience analyzing customer and performance data across digital channels such as websites, email, SMS, or marketing automation platforms
• Experience translating complex data into business recommendations and presenting findings clearly to leadership and cross-functional partners
• Experience working with marketing technology and analytics platforms, including web analytics tools and marketing automation systems; Salesforce Marketing Cloud experience preferred
• Experience partnering with IT, Marketing Automation, or data teams to support data quality, instrumentation, integration, and reporting improvements
• Experience supporting testing, optimization, or advanced analytics initiatives; familiarity with AI-supported analytics and insight generation preferred

Skills & Abilities

• Strong marketing analytics and performance measurement capabilities with the ability to define KPIs, build reporting frameworks, and deliver decision-ready insights
• Demonstrated expertise in dashboard design, data visualization, and communicating performance clearly to executive, corporate, and field audiences
• Strong analytical and problem-solving skills with the ability to interpret customer behavior, identify trends, diagnose friction points, and translate findings into actionable recommendations
• Experience analyzing digital and lifecycle channels, including web, email, and SMS, with a focus on customer journey performance rather than activity alone
• Ability to translate complex data into clear narratives, practical implications, and next-step recommendations for non-technical stakeholders
• Strong attention to detail and commitment to data quality, consistency, and accuracy across reporting and analysis
• Experience partnering with IT, marketing technology, and platform owners to improve data integration, instrumentation, and reporting accessibility
• Working knowledge of AI-enabled analytics concepts and the ability to evaluate AI-supported outputs with sound judgment, rigor, and responsibility

Physical Requirements

The work environment for this role is primarily office-based, with most tasks completed on a computer. However, the position involves regular travel to divisions and communities, which may include air travel, site visits, industry events, off-site meetings, and field operations oversight. Travel is a core component of the role, and the individual should be comfortable working across multiple markets and transitioning between on-site and remote work. This role offers a balance between a stable office environment and the dynamic nature of field marketing leadership.