Marketing Analytics Manager II

About Job: The Data Analytics Manager advises a team that gathers, analyzes, and interprets market/business sector trends and customer data, identifying insights that ultimately inform business, product development and marketing decisions. Communicates with senior management about market analyses and marketing campaign performance, highlighting areas of opportunity for increased marketing and advertising as well as potential for new product or service development as appropriate.

Job Title: Marketing Analytics Manager II
Location: Charlotte NC, New York NY, Iselin NJ, Chicago IL
Pay Range: $45-48/hr

About Job:

• The Data Analytics Manager advises a team that gathers, analyzes, and interprets market/business sector trends and customer data, identifying insights that ultimately inform business, product development and marketing decisions.
• This job manages the data collection, modelling, visualization, and interpretation efforts of the marketing analytics team.

Key Responsibilities and Duties:

• Oversees processes and methodologies for gathering and analyzing market data and opinion research.
• Ensures accuracy and integrity of data, analytics, statistical modelling, visualizations, and interpretations.
• Implements evaluation standards and related policies and processes used to either project or measure results of various marketing initiatives.
• Analyzes revenue impact of various online marketing and e-commerce strategies.
• Communicates with senior management about market analyses and marketing campaign performance, highlighting areas of opportunity for increased marketing and advertising as well as potential for new product or service development as appropriate.
• Manages performance of team through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional products and engagement, motivation, and development of team.

Educational Requirements
University (Degree) Preferred
Work Experience
5+ Years Required; 7+ Years Preferred