Bachelor's degree in marketing, Business, Communications, Analytics, or related field; advanced degree a plus.
8+ years of experience in marketing, media, connections planning, commerce media, retail media, data-driven marketing, or marketing technology.
Advanced knowledge of retail media networks and commerce platforms, including how they plan, buy, measure, report, and optimize campaigns.
Strong strategy development and media planning experience across online and offline channels, including digital display, mobile, video, programmatic, CTV/OTT, paid search, paid social, and shoppable media.
Strong analytical capability with understanding of attribution, incrementality, MMM/eMMM, test design, dashboards, competitive reporting, and performance optimization.
Experience using first-party data, customer data, clean rooms, segmentation, identity solutions, audience planning tools, and privacy-compliant activation approaches preferred.
Ability to translate business briefs and customer objectives into media strategy, investment recommendations, measurement plans, and clear agency briefs.
Demonstrated ability to evaluate partners, negotiate value, identify innovation opportunities, and manage agency/vendor relationships.
Detail-oriented, commercially minded, and comfortable operating in ambiguity while balancing brand-building, customer growth, and transaction-driving outcomes.
Exceptional communication, project management, stakeholder management, and executive storytelling skills.
Proficient in Microsoft Office Suite, especially PowerPoint and Excel; experience with analytics, visualization, or media planning platforms a plus