CHRISTUS Health logo

Marketing Analyst II - Digital Experience

CHRISTUS Health

  • Irving, TX
  • 2 days ago

    Highlights

    This role partners with Digital Experience, Marketing, IT, clinical/business stakeholders, developers, and vendors to develop business requirements documentation, manage work through Azure DevOps, facilitate Agile ceremonies, maintain product backlogs, and coordinate sprint execution. The analyst serves as the bridge between business strategy and technical delivery, helping ensure digital initiatives move from concept and requirements through development, testing, launch, and continuous improvement.
    CHRISTUS Health

    Numbers & Facts

    LocationIrving, TX
    IndustryHealthcare Services
    Company Size10,000 employees or more
    Year Founded1999
    Websitehttp://www.christushealth.org/

    Description

    Description

    Summary:

    The Business Analyst supports the delivery of consumer experience initiatives by translating business, consumer, and stakeholder needs into clear requirements and actionable development work.

    This role partners with Digital Experience, Marketing, IT, clinical/business stakeholders, developers, and vendors to develop business requirements documentation, manage work through Azure DevOps, facilitate Agile ceremonies, maintain product backlogs, and coordinate sprint execution.

    The analyst serves as the bridge between business strategy and technical delivery, helping ensure digital initiatives move from concept and requirements through development, testing, launch, and continuous improvement.

    Responsibilities:

    Business Analysis & Requirements

    · Facilitate discovery sessions with business and technical stakeholders to understand needs, workflows, dependencies, and desired outcomes.

    · Develop and maintain Business Requirements Documents (BRDs), functional requirements, process flows, user stories, acceptance criteria, and supporting documentation.

    · Translate business requirements into development-ready user stories and tasks.

    · Document current-state and future-state workflows.

    · Identify requirements gaps, dependencies, risks, and decisions that require stakeholder alignment.

    · Maintain requirements traceability from initial business need through implementation.

    Agile Project Management

    · Facilitate Agile ceremonies including:

    o Sprint planning

    o Backlog refinement

    o Daily stand-ups

    o Sprint reviews/demos

    o Retrospectives

    · Coordinate sprint priorities with Digital Experience leadership and development teams.

    · Monitor sprint progress, blockers, dependencies, and outstanding decisions.

    · Help ensure stories meet appropriate readiness criteria before entering development.

    · Coordinate business reviews and acceptance of completed work.

    Azure DevOps Management

    · Create and maintain Epics, Features, User Stories, Tasks, and Bugs within Azure DevOps.

    · Maintain organized and prioritized product and sprint backlogs.

    · Track work from intake through development, testing, business acceptance, and release.

    · Maintain story acceptance criteria, documentation, dependencies, and supporting artifacts.

    · Produce status reporting on sprint progress, backlog health, risks, blockers, and upcoming work.

    Digital Experience Delivery

    · Translate consumer journey opportunities into executable digital initiatives.

    · Support delivery across digital experiences such as websites, consumer communications, search, scheduling, personalization, and other consumer-facing platforms.

    · Coordinate requirements across business owners, experience teams, developers, vendors, and technology partners.

    · Support user acceptance testing and ensure delivered solutions align with documented requirements.

    · Identify opportunities to improve processes, workflows, and digital experiences based on stakeholder and consumer feedback.


    Requirements:

    Education/Skills

    • Bachelor’s degree in mathematics, statistics, marketing, business, or related field
    • Knowledge of Google AdWords, Facebook Ads, and other marketing advertising platforms
    • Demonstrated ability to solve problems and generate insights
    • Strong writing, presentation, and project management skills
    • Exceptional attention to detail and scientific calculations
    • Superior knowledge of Microsoft Excel
    • Knowledge of data visualization tools like Google Data Studio, Microsoft Power BI, or Tableau
    • Proficiency with PowerPoint, Word, Outlook

    Experience

    • Minimum three years of Google Analytic experience
    • Minimum three years of Google Tag Manager experience
    • Experience working with call centers and call analytics
    • Experience with CRM platforms like Mercury/Healthgrades and Microsoft Dynamics 365

    Licenses, Registrations, or Certifications

    • None

    Work Schedule:

    5 Days - 8 Hours

    Work Type:

    Full Time


    About Company

    In 1999, two historic Catholic charities became one, forming CHRISTUS Health and creating a unique purpose in the modern health care market - to take better care of people.

    To extend the healing ministry of Jesus Christ, the mission that the Sisters of Charity Health Care system and Incarnate Word Health system shared for more than a century, is now also the mission of CHRISTUS Health.

    Ranked among the top 10 Catholic health systems in the United States by size, the CHRISTUS Health system includes more than 40 hospitals and facilities in seven U.S. states, Chile and six states in Mexico, with assets of more than $4.6 billion.

    Whether seeking care in Alexandria Louisiana, or Coahuila, Mexico, patients discover that the healing spirit is alive at CHRISTUS Health.

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