Job Posting: Brand/Integrated Marketing Analyst
CA State Lottery
JC-516384
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
$6,031.00 - $7,547.00 per Month
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.
Final Filing Date: 5/11/2026
Application Methods:
Electronic (Using your CalCareer Account)
By Mail
Drop-off
Print Job
Save Job
Job Description and Duties
Under the direction of the Chief of Consumer Marketing and the Head of Brand Strategy and Integrated Marketing (Supervisor II), with the lead of the Senior Marketing Specialist, the Marketing Analyst II develops and assists in the execution of brand strategy, integrated marketing and various advertising projects. The Marketing Analyst II works in collaboration with marketing agencies and cross-functional teams within Marketing to coordinate marketing plans, media plans and creative assets that are utilized in the Lottery's integrated marketing campaigns across traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, as well as social media, retail marketing, events/experiential marketing, sponsorships, and the Lottery's owned channels and platforms. The Marketing Analyst II is responsible for reviewing, providing feedback, gathering input, and gaining program approval of creative, scripts, copy, estimates, and various other advertising and marketing materials.
This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
This position is headquartered at the Sacramento Headquarters location and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: "telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.
When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?
People are drawn to the Lottery because we:
All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate's ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."
It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.
Effective July 1, 2025, specific Bargaining Units and associated Excluded State employees are subject to a salary reduction between 2% - 4.62% in exchange for hours for Personal Leave hours each month. For more details, please click here to visit the California Department of Human Resources (CalHR) website.
The Lottery is less than 30 minutes from all that Downtown Sacramento has to offer. Amenities include an onsite restaurant, free gym, close to the light rail station, electric car charging stations, and free parking!! Apply today to join a dynamic organization that is not only passionate about its mission, but also its people!!
You will find additional information about the job in the Duty Statement.
Working Conditions
Schedule: Monday - Friday, 8:00am - 5:00pm
Travel: Occasional
Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.
Minimum Requirements
You will find the Minimum Requirements in the Class Specification.
Additional Documents
Position Details
Job Code #:
JC-516384
Position #(s):
358-705-9068-003
Working Title:
Brand/Integrated Marketing Analyst
Classification:
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
$6,031.00 - $7,547.00
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.
# of Positions:
1
Work Location:
Sacramento County
Telework:
Hybrid
Job Type:
Permanent, Full Time
Department Information
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state's general fund. Our mission is to provide supplemental funding for California's public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All.
In fiscal year 2023-24, the California Lottery generated sales of more than $9.2 billion with approximately $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.
Department Website: http://www.calottery.com
Special Requirements
The position(s) require(s) completion of educational courses as specified in the Class Specification (link available in the Minimum Requirements section).
The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
The position(s) require(s) a Background Investigation be cleared prior to being hired.
If you are basing your eligibility on education, (http://www.calhr.ca.gov/state-hr-professionals/pages/job-descriptions.aspx), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial; official transcripts will be required upon appointment. Please redact birthdates and social security numbers.
Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 5/11/2026
Who May Apply
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.
Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).
How To Apply
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:
Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
CA State Lottery
N/A
Attn: Human Resources JC-516384
700 N. 10th Street, MS#6-5
Sacramento, CA 95811
Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
CA State Lottery
N/A
Human Resources JC-516384
700 N. 10th Street, MS#6-5
Sacramento, CA 95811
08:00 AM - 05:00 PM
Required Application Package Documents
The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.
Desirable Qualifications
In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
Bachelor's degree, preferably with a specialization in marketing, communications, or related field.
At least one year of Marketing Analyst I experience or two years of experience performing marketing duties involving planning, development, and evaluation of short-term marketing projects in marketing and advertising at client/brand or agency.
Working knowledge of advertising, media, graphic design, copywriting aesthetics and consumer/trade promotions, or related areas. Experience in marketing project management (brand, corporate agency or publisher side preferred).
Excellent interpersonal and communication skills. Experience partnering with internal and external stakeholders on project development. Ability to exert influence without direct authority.
Ability to review and interpret marketing metrics/data and analytical information and translate into actionable business results and recommendations. Ability to work independently; evaluate program issues, draw sound conclusions, and develop practical action plans.
Customer-centric marketing mindset, with an ability to maintain marketing calendars, draft marketing updates/reports and provide input on strategic marketing assets.
Self-motivated, curious, and passionate about marketing, knowledge of current and emerging marketing and advertising strategies and tactics with a passion for learning and innovation.
Experience managing and tracking budgets.
Experience with Microsoft programs including: Word, Excel, and PowerPoint.
Bilingual skills are highly desirable, but not required.
Benefits
Benefit information can be found on the CalHR website and the CalPERS website.
Please click on the link below to learn about the California State Civil Service Employee Benefits.
Benefits Summary
Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website: http://www.calottery.com
Human Resources Contact:
Human Resources JC-516384
(916) 822-8158
careers@calottery.com
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:
Equal Employment Opportunity Office
(916) 822-8458
eeooffice@calottery.com
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Position Location
Sacramento Headquarters
700 N 10th Street
Sacramento, CA 95811
Statement of Qualifications
Please number your responses to the corresponding number below. Your response should be limited to three single spaced pages in a readable font, such as Arial or Times New Roman.
Describe your experience and role developing, coordinating and implementing marketing programs aimed at boosting broad brand awareness, affinity and product interest through paid advertising efforts.
Outline your experience in marketing project management. Explain how you balance building positive stakeholder relationships with maintaining accountability.
Explain why marketing is important for a brand like the CA Lottery.
Equal Opportunity Employer
The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.