Highlights
Job Title: Marketing Analyst II Location: Work From Home, CA Duration: 7 Months Job Type: Temporary Assignment Work Type: Remote Job Description: Owns integrated campaign strategy and execution: customer journey and channel planning, creative development, launch, tracking, and reporting. The below job opportunity is to one of Our clients is an American telecommunications company headquartered in Monroe, Louisiana, that offers communications, network services, security, cloud solutions, voice, and managed services.
Numbers & Facts
| Location | WORKS FROM HOME, CA (Remote) |
| Industry | Computer/IT Services |
| Salary | $32.98 |
| Company Size | 100 to 499 employees |
| Year Founded | 2009 |
| Website | http://www.tekwissen.com/ |
Description
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients is an American telecommunications company headquartered in Monroe, Louisiana, that offers communications, network services, security, cloud solutions, voice, and managed services.
Job Title: Marketing Analyst II
Location: Work From Home, CA
Duration: 7 Months
Job Type: Temporary Assignment
Work Type: Remote
Job Description:
- Owns integrated campaign strategy and execution: customer journey and channel planning, creative development, launch, tracking, and reporting.
- Ensures campaigns are cohesive across paid, owned, and earned channels and aligned with brand and legal standards.
Responsibilities
- Develop integrated campaign strategy across channels (paid, owned, earned), mapping tactics to the customer journey and campaign objectives
- Translate strategy into a channel plan, defining the role and sequencing of each tactic within the broader campaign
- Develop, review, and approve advertising tactics and creative, ensuring consistency across touchpoints and alignment with brand guidelines
- Build and maintain campaign strategy and creative presentations for internal stakeholders and leadership review
- Manage campaign timelines and deliverables, coordinating with creative, ops, email, lifecycle/CRM, legal, and vendor/agency partners to hit launch dates
- Maintain internal documents tracking messaging, versioning, and legal/compliance alignment; route materials through approval workflows
- Monitor campaign performance against KPIs across the funnel and journey, and compile status updates and reporting for stakeholders
- Manage campaign budget tracking and flag variances where applicable
- Serve as point of contact for cross-functional partners on active, integrated campaigns during the coverage period
Qualifications
- 2 4 years of experience in integrated campaign management, marketing, or advertising
- B2B marketing experience desired
- Experience planning campaigns across multiple channels with an understanding of the customer journey
- Experience managing multiple concurrent campaign timelines and deliverables
- Comfortable coordinating across creative, media, lifecycle/CRM, legal, and analytics teams
- Ability to ramp quickly and operate independently on established strategy
TekWissen Group is an equal opportunity employer supporting workforce diversity.
About Company
WE THE TEKWISSEN PEOPLE
TekWissen offers you a broader portfolio of services, industry-leading solutions, and the meaningful innovations that give you greater flexibility and speed to respond to market dynamics, reduced costs and risk to improve enterprise performance, and increased productivity to enable growth.
To keep pace with global market demands, TekWissen keeps its finger on the pulse of change. Our organized approach to guiding a project from its inception to closure. Managing projects is becoming more and more important as we enter the digital era. To cope with the pace that this transition demands, a method is required to manage projects so they can yield quality work, while incorporating efficient use of time and resources.
Project involves identifying which quality standards are relevant to the project and determining how to satisfy them.
It is important to perform quality planning during the Planning Process and should be done alongside the other project planning processes because changes in the quality will likely require changes in the other planning processes, or the desired product quality may require a detailed risk analysis of an identified problem. It is important to remember that quality should be planned, designed, then built in, not added on after the fact.
Capabilities and accomplishments in one TekWissen business enhance the opportunity for success in the others. Put simply, TekWissen's unique combination of attributes promotes success.