Marketing Analyst

Contribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insights. Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry.

Market Research Specialist
Duration: 2 months, potential for extension
Location: Chicago, IL (hybrid) - also open to Remote EST hours

The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.

Responsibilities:

• Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help bank conduct research designed to inform business and marketing strategies
• Contribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insights
• Partner with business, media, advertising and marketing teams to identify knowledge gaps and translate business objectives into the development of a powerful research agenda that will guide strategy
• Present brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business action
• Periodically perform data pulls and ad-hoc analyses to inform key business decisions
• Contribute and continually update your knowledge of evidence-based marketing to refine bank’s brand strategy and measurement approaches

Basic Qualifications:

• Bachelor’s Degree or military experience.
• At least 4 years of experience in a primary market research role on either the supplier side or client side

Preferred Qualifications:

• At least 6 years of experience in a primary market research role on either the supplier side or client side.
• Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry
• Subject matter expertise in B2B and B2C technology
• At least 2 years of experience in a primary market research role managing an on-going tracking study
• At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
• At least 3 years in a “client” facing consultative role (supplier or internal)
• At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
• Basic knowledge of database management systems

EEO: “Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”