| Location | Parsippany, NJ |
| Salary | $55–$57 Per Hour |
Job Title: Market Research Analyst.
Start Date: ASAP
Duration: ASAP until 4/30/2027
Location: Parsippany, New Jersey
Hours/Week: 40 Hours a week
Positions: 1
Pay Rate: $55-57/hr
Interview Process - Two Video Meetings
Job Description
Marketing Insights Analyst
We are seeking an experienced Marketing Insights Analyst to support customer and market research initiatives that influence product, marketing, brand, and customer experience strategies.
This individual will manage multiple research projects from initial business requirements through research design, execution, analysis, and presentation of findings. The ideal candidate is analytical, intellectually curious, highly organized, and comfortable translating business questions and customer needs into actionable research and insights.
Strong hands-on marketing research experience, including both quantitative and qualitative methodologies, is required.
• Manage and execute end-to-end market research and customer insights projects, including requirements gathering, research methodology, participant recruitment, survey development, testing, analysis, and presentation of findings.
• Develop questionnaires, surveys, discussion guides, and other research instruments using established research best practices.
• Conduct qualitative research, including focus groups, in-depth interviews, customer discussions, and user experience testing.
• Analyze quantitative and qualitative data and translate findings into clear, actionable business recommendations.
• Present research findings and insights to business leaders and key stakeholders to support product, marketing, customer experience, and strategic decisions.
• Support customer brainstorming sessions, co-creation workshops, focus groups, and other research engagements.
• Partner with cross-functional teams to understand business challenges and identify appropriate research approaches.
• Manage multiple research initiatives simultaneously while maintaining quality, timelines, and stakeholder expectations.
• Maintain research documentation and contribute to an internal knowledge management platform for sharing insights across the organization.
• 3 to 5 years of experience in market research, customer insights, user experience research, consumer research, or management consulting.
• Bachelor's degree required. Advanced degree or MBA is a plus.
• Strong experience with quantitative research, including survey design, sampling, cross-tabulation, response analysis, and statistical concepts.
• Experience with qualitative research methodologies, including interviews, focus groups, observational research, diary studies, and usability testing.
• 2 to 3 years of hands-on Qualtrics survey programming experience.
• Ability to develop effective survey questions, analyze results, and translate findings into executive-level presentations.
• Experience with market research and customer insights platforms such as Qualtrics, UserTesting, or similar tools.
• Experience using AI tools to support research, analysis, or research operations.
• Advanced proficiency with Excel, PowerPoint, and Word.
• Strong facilitation and moderation skills.
• Excellent stakeholder management, communication, and relationship-building skills.
• Experience within building materials, manufacturing, construction-related products, or another complex product environment is preferred.
• Certification in Market Research, Customer Experience, User Experience Research, or a related discipline.
• Strong written and verbal communication skills with the ability to present complex information clearly.
• Demonstrated project management skills with the ability to manage several research projects simultaneously.
• Experience analyzing research findings and developing actionable business recommendations.
• Experience partnering with and managing external research firms or service providers.