Duties and Responsibilities:
- Coordinates and implements general product research projects.
- Coordinates initial planning of research projects.
- Analyzes markets in which research projects may or will be conducted.
- Conducts Online, in-person and telephone-based survey research.
- Conducts online and in-person dealership survey research.
- Moderates focus groups and leads group discussion during research.
- Conducts customer at-home research.
- Conducts customer surveys at shows/events.
- Develops research survey plans, questionnaires, discussion guides, invitation cards, and follows up with participants if needed.
- Develops project budgets, tracks all research expenses and prepares and submits expense invoices for payment.
- Works with external vendors for research projects and maintains positive relationships.
- Recruits and monitors the recruiting of participants for research projects.
- Conducts data entry of survey results.
- Programs web-based survey programming using Qualtrics.
- Analyzes, summarizes and makes recommendations based on research results.
- Develops summary reports and backup data for reports.
- Crafts compelling stories, by translating data into insights that drive new product development.
- Maintains positive relationships with KMC representatives and KMC dealer network.
- Maintains a solid understanding of the overall Powersports industry.
- Continuously monitors the Powersports industry and reports findings on a daily basis.
- Assists in the preparation of KHI Six-month Report.
Education and Experience:
A high school diploma or general education degree (GED) is required; a Bachelor's degree (BA/BS) or equivalent from a four-year college is preferred; and minimum 3-5 years related experience and/or training in a market research environment; or equivalent combination of education experience.
Qualifications:
To perform this job successfully, you must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Must have solid knowledge and experience with Microsoft Word, Excel and PowerPoint software.
- Must exhibit excellent oral and written communication skills.
- Must demonstrate the ability to successfully prioritize and organize multiple, competing tasks.
- Must be extremely detailed and deadline oriented.
- Must bring energy and enthusiasm to group or team efforts.
- Must be able to work in team environment.
- Must be able to think outside of the box.
- Must be able to take data and communicate the results effectively.
- Must possess the willingness to keep an open mind.
- Must be able to accomplish tasks autonomously.
- Must be comfortable in presenting in front of large groups.
- Experience with Powersports products is preferred.
- Experience with Qualtrics and Tableau is preferred.
- Approximate percentage of travel required. 15-25%