Manager - Web Experience Strategy

Reporting to the Associate Director, Digital Experience Strategy, you will: Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs. Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals.

Pay Rate up to $58.00

Job Summary:

We are seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion. As a key member of the Digital Strategy team, you will support the execution of 2025 digital roadmap and help Client the foundation for 2026.

Job Responsibilities:
Reporting to the Associate Director, Digital Experience Strategy, you will:

• Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs.
• Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development.
• Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion.
• Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation.
• Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience.
• Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, o.Wned, and earned media for a seamless and discoverable customer journey
• Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives.
• Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals.
• Develop comprehensive presentations that effectively convey project strategies and secure approvals.
• Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution.
• Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs.

Required Skills & Experience:

• 3-5+ years in web strategy, website management, or marketing with a focus on customer journey.
• Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates.
• Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.
• Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development.
• Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations.
• Ability to align teams, facilitate decision-making, and drive collaboration across departments.