Manager, Social Media

Overview

The Manager, Social Media is responsible for partnering with department colleagues as well as operational leadership to develop patient- and family-facing social media strategies and campaigns that support Select Medical's 140+ specialty hospitals across the country. This individual drives strategy for creative, high-performing campaigns that align with business priorities; planning all content aspects of campaigns, vetting and leveraging content from the field; monitoring conversations and trends across all platforms; setting campaign KPIs and reporting performance analytics.

This position is based in Mechanicsburg, PA, with a hybrid schedule.

Responsibilities

• Produces fresh, creatively written, and visually supported organic content for social media posts and campaigns. Plans all content aspects of campaigns, vetting and leveraging content from the field.
• Facilitates social media strategy alignment, both organic and paid, across all divisions, brands, and markets, and shares best practices for unified success.
• Develops social media standalone and integrated campaigns, capturing data and insights so that successes can be shared and duplicated.
• Coordinates with internal business partners in the overall goal to optimize social media growth and establish a strategy and framework that promotes divisions, brands, and service lines targeting current and prospective patients.
• Oversees creation and implementation of monthly editorial calendar, aligning to division, brand and market priorities.
• Develops a global view of social media trends and data as a way to broaden our approach and identify emerging opportunities within the always-changing landscape.
• Monitors, responds to, and escalates negative reviews based on established corporate process.
• Identifies and achieves the most relevant key performance indicators for a launch, campaign, event, or initiative.

Qualifications

• Bachelor's degree in Digital Communications, Marketing, Advertising, Journalism, or a related field.
• Minimum of three to five (3-5) years of social media strategy and analytics experience in a corporate or agency environment, including two (2) years of program execution with proven success metrics.
• Previous social media experience with content or campaign creation; healthcare background a plus.
• High proficiency in the strategic and tactical use of core platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Strong familiarity with web analytics, social media listening tools, keyword taxonomies and SEO concepts; certification in website analytics and/or Google AdWords a plus.
• Creative thinking and strong written and oral communication.
• Ability to use insights data, platform performance, and key social trends to inform the development of strategies and plans.
• Working knowledge of project management concepts, tools, and techniques. Experience with Sprout Social and/or Workfront a plus.
• Experience using AI and large language model tools to develop effective prompts and support moderately complex drafting, analysis and workflow tasks.