Manager, Shopper Marketing - Walmart

The Shopper Marketing Manager (Walmart) plays a key role in bringing Red Bull's brand to life for Walmart shoppers through engaging, insight-driven marketing programs. In this role, you'll help create and execute campaigns and experiences that connect with consumers, support Walmart's business goals, and strengthen Red Bull's presence in-store and online.

Working closely with cross-functional teams, you'll develop and deliver a variety of shopper marketing initiatives, from scalable channel programs to customized retailer activations. You'll use shopper insights and market trends to create experiences that inspire shoppers, drive purchase consideration, and support meaningful business results.

This role is ideal for someone who enjoys balancing creativity and organization. You'll manage projects from concept through execution, coordinating areas such as promotional programming, media planning, creative development, sales tools, internal communications, and performance analysis. You'll also collaborate with teams across the business to ensure programs are aligned, impactful, and executed successfully.

As a key point of contact for project execution, you'll help bring innovative ideas to life, provide ongoing project updates, and contribute to customer-facing and internal meetings. You'll play an important role in supporting Red Bull's Retailtainment approach, creating memorable shopper experiences that differentiate the brand while delivering value for both Walmart and Red Bull.

Simply put, this role helps Red Bull grow its impact at Walmart by creating engaging shopper experiences, strengthening retail partnerships, and developing creative solutions that drive brand visibility and business growth.

The key performance indicators will define and develop the following with Mass Customers:

• Responsible for all Shopper Marketing Programming (Standard & Retailtainment) execution at Walmart
• Infuse the Mass Channel Strategy and Walmart Marketing Approach across all programs and concepts
• Development and Executional Support of Walmart Initaitives and Tools
• Development of Retailtainment Resources and Tools for Retail Key Stakeholders and Buyers
• Point of Contact and Project Lead for Internal and External Status Checks and Executional Management
• Vendor & Agency Management Executional Ownership (e.g. Retaill Media Network, Experiential, Brief Writing, Media Planning, etc.)
• Shopper Marketing activations & recap management