What You'll Do
We are seeking a strategist to lead Omnichannel & Media efforts for our first approved commercial product. Reporting to the Associate Director, Digital Marketing, this person will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of content and channels. You'll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications.
Responsibilities
- Lead omnichannel efforts by owning and managing the integrated digital plan, aligning channel tactics to brand strategy and ongoing clinical milestones.
- Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
- Maintain and reinforce measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous impact and outcomes.
- Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
- Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
- Evaluate, explore, and lead ongoing test/pilot opportunities for digital innovation to drive business impact and outcomes.
- Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
- Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.
Where You'll Work
This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.
Who You Are
- 6+ years of relevant experience with a strong focus on paid media channels.
- Successful product launch experience is required.
- Experience in biotech or pharmaceutical sectors with rare disease experience is strongly preferred.
- Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
- Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
- Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
- Strong project management and cross-functional stakeholder collaboration capabilities
- Proven self-starter with the ability to define objectives and pivot when priorities change