What You’ll Do:
- Product & Portfolio Strategy
- Lead full product lifecycle management, including launch planning, commercialization, multi-generational roadmapping, and end-of-life strategy
- Define portfolio strategy, including positioning, pricing, market access, procedure development, and go-to-market execution
- Partner with R&D, Clinical, and Regulatory teams to align new product development with customer needs and brand strategy
- Establish and oversee clinical evidence generation and claims strategy to support product adoption and reimbursement
- Business Strategy
- Develop annual marketing plans aligned with business objectives and growth targets
- Partner in integrated business planning to align commercial expectations with operational capabilities
- Advise on commercial models, pricing, channel strategy, and sales enablement to support business growth
- Integrated Business Planning
- Collaborate with Supply Chain and Operations to ensure alignment on capacity, supply continuity, and inventory targets
- Identify and mitigate risks related to supply disruption, excess inventory, and product obsolescence
- Lead lifecycle transition planning to minimize inventory exposure and optimize product transitions
- Market Intelligence & Business Analytics
- Lead market research and competitive analysis to identify growth opportunities and emerging trends
- Build and maintain relationships with key opinion leaders, translating insights into actionable strategy
- Establish KPIs and evaluate performance through post-launch and ongoing portfolio reviews
- Sales Enablement & Marketing Execution
- Provide technical expertise to the sales organization
- Develop and deliver training and education programs for internal teams, customers, and KOLs
- Lead marketing communications strategy to maximize reach, engagement, and adoption
- Cross-Functional & People Leadership
- Lead, coach, and develop a high-performing product management team
- Build strong cross-functional relationships and alignment across the organization
- Drive process improvements and remove obstacles to enable team success
What You Bring:
- Bachelor’s degree preferred
- 8+ years of work experience required
- 5+ years medical device or marketing/sales experience preferred
- 2+ years of people management experience preferred
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Why VB Spine?
We believe in growing talent from within. At VB Spine, join a high-performing team, benefit from peer and executive mentorship, and shape strategy in the dynamic field of medical sales—positioning yourself to influence growth and innovation across the organization.
Compensation:
Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is $125,000.00 - $165,000.00 annually, with potential for bonuses and incentives plus benefits. Final compensation is determined on a case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions.
Benefits include:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO) and holidays
- Ongoing training and professional development opportunities
- Opportunity to grow within a fast-paced, dynamic company