Manager, PBR Teams Service

Who We Are:

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role and What You’ll Do:

PBR Teams is the exciting latest vertical under the PBR. Its goal is to drive revenue, marketing, innovation and best practices across all PBR Teams. Entering its 5th season, PBR just announced the second round of expansion, bringing on 2 new teams in 2027.

The Manager, PBR Teams Service supports the execution and day-to-day delivery of the league’s Teams Service strategy, helping the organization drive Teams fan growth, engagement, and local market success.

Working within the central Marketing organization, this role partners closely with the Senior Director, PBR Teams Service to operationalize strategic frameworks into actionable tools, programs, and support for team organizations. The Manager serves as a key point of contact for teams, ensuring they have access to the resources, insights, and best practices needed to effectively execute in their local markets.

This is an execution and enablement role, focused on supporting teams through consistent communication, practical solutions, and proactive service, while coordinating with Brand & Marketing, Ticketing, Live Events, Corporate Partnerships, Media, and other cross-functional partners to ensure alignment and ease of execution.

• Serve as a primary day-to-day contact for assigned PBR Teams, building strong working relationships with Team marketing and business staff.
• Support regular communication cadences with Teams, including check-ins, planning sessions, and ongoing service touchpoints.
• Act as a responsive, solutions-oriented partner, helping Teams navigate needs and connect with appropriate league resources.
• Support the rollout and execution of Teams Service initiatives, ensuring alignment with the overall strategy and operating model.
• Assist in implementing fan development programs, engagement initiatives, and league-wide campaigns at the team level.
• Help coordinate timelines, deliverables, and communication across teams and internal stakeholders.
• Assist in the development and maintenance of Team-facing toolkits, templates, and playbooks.
• Ensure Teams have easy access to clear, practical resources that support local execution.
• Gather feedback from teams on tools and resources to continuously improve usability and effectiveness.
• Support Team adoption of fan development strategies, including community, grassroots, and engagement initiatives.
• Help identify opportunities to enhance fan acquisition, retention, and in-market activation efforts.
• Share best practices and examples across teams to elevate performance and consistency.
• Track key performance indicators related to fan growth, engagement, and market performance.
• Provide regular updates and summaries to the Senior Director, highlighting trends, challenges, and opportunities across teams.
• Cross-Functional Coordination
• Coordinate with internal teams (Brand & Marketing, Live Events, Ticketing, Corporate Partnerships, Media, Operations) to support Team needs and initiative execution.
• Help ensure teams can efficiently access league resources and information.
• Support alignment between league-level strategy and team-level implementation.
• Document processes, workflows, and best practices to improve consistency and scalability.
• Identify opportunities to enhance Teams Service delivery and team experience.
• Additional duties as assigned.
• Strong organizational and project management skills with attention to detail.
• Ability to build relationships and communicate effectively with internal teams and external partners.
• Solutions-oriented mindset with a strong customer-service approach.
• Understanding of marketing, fan engagement, and local market dynamics.
• Ability to manage multiple priorities in a fast-paced environment.
• Data-aware with the ability to interpret basic performance metrics and insights.
• Strong written and verbal communication skills.
• Passion for sports, live events, and fan engagement.

You Have These:

• Bachelor’s degree in a relevant field (e.g., Marketing, Business, Communications, or related field) or equivalent professional experience.
• 3+ years of experience in sports, live events, marketing, or related fields.
• Experience working with multiple stakeholders, teams, or markets preferred.
• Experience in project coordination, marketing support, or client/service roles is a plus.
• Position located in Fort Worth, TX
• Minimum four days in office required, when not traveling to events.
• Travel required 25-40% of live events.
• Extended hours, weekends, and holidays will be necessary.

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our . For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.