Job Title: Manager On Air Fundraising & Membership Content Division: Development Reports to: Senior Manager Membership Growth & Retention Classification: Exempt, Full-Time Pay: $70,000- $90,000 (Commensurate with Experience) Position Purpose Plan and produce WXXI’s radio and television membership fundraising and create year-round membership content supporting WXXI and The Little Theatre. Working under the Senior Manager, Membership Growth & Retention, the Manager develops appeals, prepares talent and coordinates production with all content teams, Marketing and Audience Development, Digital Products and The Little’s colleagues. Content should reflect each program’s distinct voice, benefits and reasons to join or renew. Key Responsibilities - Build WXXI radio and television fundraising plans within the approved membership calendar, goals and budget. Coordinate production schedules, talent assignments and campaign briefs with the Senior Manager, programming and Marketing and Audience Development so broadcast, digital and promotional activity support shared priorities.
- Plan pledge breaks and campaign rundowns for WXXI’s different radio formats and television services. Coordinate fundraising program selection, schedules, breaks and approved offers with programming leaders; adapt the case for support to each audience.
- Write scripts, talking points, live-read copy, promos and recorded appeals. Translate WXXI’s public media service and The Little’s cinema mission into clear reasons to support the relevant program. Tailor benefits and calls to action to each audience and channel.
- Recruit and coordinate participating staff and guests, prepare briefings and rehearse appeals. Coach on-air talent on delivery, pacing, storytelling and donor-focused messaging; give constructive feedback and maintain useful script and training resources.
- Produce and edit audio fundraising assets and create or coordinate short video pieces within available production capacity. Maintain an organized, reusable library of appeals, interviews and donor stories with appropriate permissions and clear version control.
- Coordinate live and recorded campaign execution with content, production, Marketing and Audience Development and operations partners. Confirm giving instructions, links, offers and service information with the responsible teams before release; communicate changes promptly and maintain clear asset delivery and approval deadlines.
- Review campaign results and audience response with the Senior Manager. Adjust scripts, timing and creative within approved plans, document lessons after each drive, and recommend improvements that support revenue while respecting the audience experience.
Year- Round Content and Collaboration - Maintain a shared schedule of evergreen appeals and membership stories. Coordinate WXXI radio, television and digital opportunities with all content teams; develop appropriate cinema and digital membership content with The Little’s leadership and communications colleagues, respecting its programming authority.
- Partner with Marketing and Audience Development, especially Digital Products, on content formats, placement, accessibility and release timing. Deliver approved assets, captions, transcripts and calls to action; help test links and the transition from an appeal to signup or giving before channel owners publish.
- Agree on briefs, review steps and content handoffs with the relevant teams. The Senior Manager owns membership strategy; partner departments retain marketing, platform and programming authority. Protect editorial independence and established content standards.
- Coordinate benefit details and service messaging with Development Operations and The Little’s member operations. Development Operations retains WXXI CRM governance, data quality, gift processing, reconciliation, member service and payment workflows. Coordinate donor stories and recognition with major gifts and stewardship colleagues.
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