Analyst 2 of Customer Insights & Analytics
GENERAL PURPOSE OF THE POSITION:
Analyze internal and external data to uncover single and multi-price point white space and assortment opportunities across the Dollar Tree categories to drive incremental traffic and sales while assisting with trends analysis to help build business narratives. As the organization looks to increase and improve customer relative assortment, it is necessary to deliver support to the merchants to understand performance of current market items and potential incremental opportunities. Dedicated individuals to the mining of this data are imperative to the successful integration of the right new items for our shopper. Equally important is a deeper understanding of customer insights and segmentation to inform our go-to-market marketing strategies to improve efficiency and results.
ESSENTIAL ACTIVIES & RESPONSIBILITIES:
Support the development and execution of merchandising strategies and decision making by delivering timely, accurate, and actionable insights derived from syndicated data and customer research.
Support strategic initiatives with rigorous analytics, utilizing third party data sources including Nielsen, Numerator, 1010, Circana, and customer research.
Ability to pull data from several different business sources, provide deep analysis and insights, and build narratives to properly communicate market and Dollar Tree situational details and trends.
Assist in the development and maintenance of daily and weekly reporting tools, Power BI dashboards, and custom hierarchies that drive performance visibility across departments.
Organize and evaluate large data sets to assist with the development of "white space" and assortment recommendations to drive traffic and sales.
Collect and utilize new customer insights to further define customer segmentation and to inform marketing plans to improve efficiency and results.
Connect the dots between customer insights, data, and analytics to proactively identify key assortment or marketing changes to improve results.
Partner with Big Chalk to assist with deeper understanding of marketing plan measurement and brand health studies for future optimizations to improve results.
Assist with senior leader presentations by preparing data driven content and providing analysis leading to proactive recommendations.
Assist in customer research initiatives and performance analysis to inform marketing strategies and optimize campaign effectiveness.
Help support the development and execution of customer segmentation and insights strategies that drive personalized marketing and enhance customer engagement.
Help lead training efforts with merchandising and marketing resources to promote best practices in data interpretation and usage.
Identify, prioritize, and initiate data collection process improvements to improve team efficiency.
EXPERIENCE AND EDUCATION REQUIRED:
Bachelors Degree (BA / BS/ BFA) or equivalent, and 1-3 years experience.
Excellent analytical and problem solving skills. Able to generate and evaluate hypotheses and create narratives for senior leaders.
Detail-oriented. Comfortable working with numerical data and information.
Strong written and verbal communication skills.
Demonstrated initiative, independent thinker and worker.
Team player in a collaborative environment.
Deadline oriented. Ability to anticipate and address conflicts, to skillfully negotiate, and deliver great outcomes.
Advanced skills in Microsoft Office products especially Excel and PowerPoint.
Must be willing to relocate to Chesapeake, VA
Full time
500 Volvo Parkway,Chesapeake,Virginia 23320
Planning
Dollar Tree
It’s all about the
thrill of the hunt!
We love to hear from our customers and overwhelmingly the
two comments we repeatedly receive are:
"I can't believe this cool
item I just found at Dollar Tree!" AND...
"I can't believe it's only
$1.00!"
That’s when we know we've done our jobs right! We have worked hard to create an environment where shopping is fun... a place where our customers can discover new treasures every week... a store where entire families can enjoy hunting for that special something. Every Dollar Tree store is bright and well lit, clean and well organized, and stocked with endless hidden treasures!
Just as important, we continue to offer our customers products they need at extreme values! We carry a broad, exciting mix of merchandise that includes many trusted national and regional brands. Some of the product departments you'll find at Dollar Tree include housewares, glassware, dinnerware, cleaning supplies, candy, snacks, food, health and beauty, toys, gifts, gift bags and wrap, party supplies, stationery, craft supplies, teaching supplies, books, seasonal décor, and so much more. Everything you need for every day, every holiday, every occasion... and every single item is only $1 (or less)!
The best part is that there is probably a Dollar Tree store near you! We are a national company with thousands of stores conveniently located in shopping centers and malls in all 48 contiguous states. You can also shop online for larger quantities of the same items you'd find in our stores, plus check out craft and project ideas, take advantage of online exclusives and manufacturer closeouts, watch videos, and join our Value Seekers Club to find even more fun and frugal ideas. We invite you to come check us out, compare our prices, and stretch your dollars by shopping with us... Discover the Dollar Tree Difference!