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Manager of Communications Strategy and Activation
Bimbo Bakeries USA, Inc
- Irving, Texas
- Today
- $94,300–$122,600
Highlights
End-to-End Creative Development & Production Lead the end-to-end creative development process for assigned brand platforms and campaigns that are distinctive, relevant, and built to extend across full-funnel consumer touchpoints. Brand Partner Lead day-to-day partnership with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
Numbers & Facts
| Location | Irving, Texas |
| Industry | Other/Not Classified |
| Salary | $94,300–$122,600 |
| Company Size | 5,000 to 9,999 employees |
| Year Founded | 1993 |
| Website | www.bimbobakeriesusa.com |
Description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $94,300 - $122,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-LF1
Position Summary:
Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The Manager of Communications Strategy & Activation will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with strong experience developing creative strategies and translating them into integrated activations, campaigns, and brand experiences. This role reports to the Senior Manager of Communications Strategy & Activation and is part of the Marketing Center of Excellence at Bimbo Bakeries USA. The role serves as a key brand partner and cross-functional connector, leading day-to-day communications strategy, creative development, agency collaboration, and activation planning for assigned brands while helping establish consistent tools, processes, and standards across the team.
Key Job Responsibilities:
Functional Leader
Help advance the Communications Strategy & Activation function by modeling strong brand stewardship, creative excellence, accountability, and collaboration.
Contribute to scalable processes, workflows, templates, and best practices that improve team effectiveness and cross-functional ways of working.
Brand Partner
Lead day-to-day partnership with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications, while supporting adoption of standardized tools and frameworks across brands.
End-to-End Creative Development & Production
Lead the end-to-end creative development process for assigned brand platforms and campaigns that are distinctive, relevant, and built to extend across full-funnel consumer touchpoints.
Craft creative brief
About Company
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.
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