DRAFT 10/2026
HUMAN RESOURCES
JOB DESCRIPTION
Job Title: Manager of Communications and Salary Block: Administrative Professional Pay Grade 6
Office of the Superintendent
Reports To: Superintendent Wage/Hour Status: Exempt
Terms of Employment: 226 Days
Minimum Qualifications:
Bachelor's Degree, required
In Education, Public Relations, or related field, preferred
Master's Degree, preferred
Five (5) years' experience in school setting, communications, or related field
Special Knowledge/Skills:
Excellent organization, communication, public relations and interpersonal skills
Ability to communicate verbally and in writing with strong grammatical and English language skills
Ability to adhere to required timelines and manage multiple projects
Proficient in grammar and business communication
Knowledge and practice principles of effective communication and media tactics
Ability to interpret policy, procedures and data
Primary Purpose:
The Manager of Communications and Office of the Superintendent directs the daily operations of the
Superintendent's Office while leading District-wide public relations, community engagement, and strategic
communications. Serving as the primary liaison to the Board of Trustees .
Performance Responsibilities:
- Define, develop, and create a Public Relations program with supporting management roles and
responsibilities, in consultation with schools to achieve District objectives and facilitate well -coordinated
initiatives with the community and information services to the public.
- Serve as the primary contact for the Superintendent's Office, managing incoming communications while
assisting in planning, coordinating, and facilitating Board functions, Cabinet meetings, conferences, campus
events, and community activities.
- Prepare all official correspondence, reports, proposals, announcements, and scheduling for the
Superintendent and Board of Trustees.
- Provide intradepartmental coordination for community relations initiatives, internal/external communications,
and administrative support services including media relations.
- Oversee parent/community/business partnerships and volunteers' program.
- Coordinate district special events planning.
- Serve as District spokesperson and coordinate media coverage. Establish a credible, trusting and effective
relationship with the media and maintain a record of media contact.
- Select, develop, supervise and evaluate qualified staff to effectively perform functions and provide for the
continuity of program operations.
- Serve as liaison between the district and community organizations. Participate in service and civic groups to
deliver information about the district and seek support of these groups on behalf of the district.
- Manage and edit information for news releases, press conferences and other publicity events, while still
maintaining sensitive and confidential information. Prepare press packets for reporters covering board
meetings, public hearings or other events. Maintains district press archives.
- Oversee the design, preparation, and editing of all district publications including the district's web page,
newsletters, recruitment brochures, programs for special events and all other official district publications.
- Communicate public relations programs to key district personnel. Help prepare district personnel for press
conferences, public hearings, board meetings and other events. Maintain open communications with
Manager of Communications and
Office of the Superintendent
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administrators, teachers, students and parents throughout the district. Review and evaluate ongoing activities
within the district.
- Develop and manage program for community-wide communications of emergency and/or crisis situations.
Create new communications programs addressing controversial issues as needed.
- Maintain current knowledge of public relations principles, strategies, tactics and practices, as well as
participate in the professional development activities as required by the district.
- Maintain professional appearance consistent with media standards established in the media industry for " on
camera" personnel.
- Compile, produce, and maintain accurate permanent records of all School Board meeting minutes and official
documentation.
- Maintain and update District policy and administrative resource manuals, assisting with materials for policy
adoptions and amendments.
- Coordinate logistics and documentation for School Board Trustee and Bond elections and maintain tracking
records for Certified Board Member Training.
- Follow established safety procedures and techniques to perform job duties; support district/departmental goals
and follow district policies and procedures.
- Maintain a professional code of ethics and perform other duties as assigned.
Professional Growth
- Keeps informed on the latest research trends and developments in all areas of educational leadership,
evaluation, accountability, and educational law in general.
- Participate in professional development activities to maintain current knowledge of best practices in leadership
and school administration.
Other
- Attend board meetings and make presentations to the Board as requested.
- Supports the goals and objectives of the school district and follows all district policies.
- Ensures that assigned areas are cost effective and that funds are managed prudently .
- Ability to attend work on a regular and routine basis to avoid disruption to district operations.
- Maintains a professional level of confidentiality concerning personnel and students.
- Upholds and adheres to safety rules and policies of the CISD safety program.
Supervisory Responsibilities
Video Productions Specialist and Graphic Design Specialist
Working Conditions
Mental Demands/Physical Demands/Environmental Factors
Maintain emotional control under stress. Ability to communicate effectively (verbal and written); interpret
policy, procedures, and data; coordinate district functions. Frequent district-wide and state-wide travel;
occasionally prolonged and irregular hours.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an
exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
Terms of Employment
Work year established by the Superintendent; Salary according to schedule adopted annually
Evaluation:
Job performance will be evaluated annually as per district policies and procedures
Print Name
Employee's Signature Date