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Manager of Business Marketing (SMC)

Snap

  • Santa Monica, CA
  • 3 days ago

    Highlights

    In this role, you'll work closely with the regional and global Marketing teams, and partner with Creative, Product, Comms, Sales, and Insights teams to build and execute marketing programs which grow Snap's business goals across revenue, communityThis role will report to the Senior Manager of Americas Marketing. They are on a mission to build a best-in-class marketing organizationWith functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystemWe're looking for a B2B Marketing Manager focused on Small and Medium sized business, based in our NY, SF or LA offices.

    Numbers & Facts

    LocationSanta Monica, CA
    IndustryNonprofit Charitable Organizations
    Company Size100 to 499 employees
    Year Founded1966
    Websitehttps://www.snapwa.org/

    Description

    ResponsibilitiesThe Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class marketing organizationWith functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystemWe're looking for a B2B Marketing Manager focused on Small and Medium sized business, based in our NY, SF or LA offices. In this role, you'll work closely with the regional and global Marketing teams, and partner with Creative, Product, Comms, Sales, and Insights teams to build and execute marketing programs which grow Snap's business goals across revenue, communityThis role will report to the Senior Manager of Americas Marketing. This role is an individual contributor role - but requires a significant degree of influence to ensure outcomes are achieved for the marketLead the Brand Marketing strategy and GTM plans for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap's businessDevelop and execute marketing programs that communicate Snap's value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry eventsDesign and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impactPartner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap's unique ad products and creative solutionsCreate compelling advertiser brand success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaignsBuild strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap's B2B presence and thought leadershipCollaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across regionBe part of the global SMC leadership team to grow the advertising business in regionTrack, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goalsBenefitsUp to 28 weeks of parental leave and return-to-work programAdoption, surrogacy, infertility, and fertility preservation benefitsBackup child care coverage, center-based care support, & caretak assistanceDependent Daycare Flexible Spending AccountLactation rooms (based on office location) and breastmilk shipping coverageFor Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with WellthyShort-term disability, long-term disability, basic life insurance, and AD&D insuranceServices to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge HealthComprehensive medical coverage, including PPO, HDHP with HSA, and HMO optionsDental coverage, including orthodontia benefitsVision coverage, including frame and contact allowance and LASIK benefitsFree membership to One Medical for primary and urgent healthcare servicesBusiness Travel InsuranceGym perks and discountsTeam fitness classes and racesSports leaguesCooking and nutritional workshopsWell-being reimbursementUnlimited access to virtual physical therapy with Anthem15 sessions per year of mental health for you + dependents through LyraGenerous time off and leave programs. In the US, this includes the following:Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members15 sick and safe days per year12 paid holidays per yearSocial gatherings, team outings, and volunteering programsMeditation and yoga classesSpeaker series, classes, and subscriptions to educational programsSnap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%Flexible Spending Accounts for healthcare, daycare and commuterHealth Savings Account with employer contributionsRocket Lawyer membershipsFinancial education programsSnap exclusive discounts and perksCompensation packages that let you share in Snap's long-term success!QualificationsDeep passion for marketing innovation, digital platforms, and Snap's role in shaping the future of AR, creativity, and communityExcellent communication and presentation skills, with the ability to articulate Snap's advertiser value proposition on stage, in client forums, and at industry eventsCollaborative approach that enables effective partnership with cross functional teamsStrong analytical skills with experience measuring campaign effectiveness, demonstrating ROI, and turning insights into actionable recommendationsStrategic and creative mindset, with the ability to identify opportunities to showcase Snap's unique value to advertisers and turn them into compelling marketing programsAbility to navigate complex organizations and build strong relationships with advertisers, agencies, and industry stakeholdersProven B2B marketer with experience creating and executing campaigns that engage business audiences across paid, owned, earned, and partner channelsExperience working with cross-functional, matrixed teamsSkilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiencesStrong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROIProven track record of developing and executing Small & Medium Business, B2B marketing strategies that drive measurable business outcomes10+ years of relevant experience in B2B marketing, ideally within a technology, digital media, or media owner environmentStrong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimizationExperience managing budgets and allocating resources effectively across multiple marketing initiativesDeep understanding of the advertising landscape, agency ecosystem, and industry trends#J-18808-Ljbffr

    Benefits

    Paid Sick Days, Parking, Prescription Drug Coverage, Employee Referral Program, Retirement / Pension Plans, Tuition Reimbursement, Life Insurance

    About Company

    Our Story

    The name may have changed over the years, but the commitment made when the forerunner of SNAP (Spokane Neighborhood Action Partners) formed in 1966 remains its guiding purpose today. SNAP’s mission was, and is, to provide people of low income with access to needed resources, and to help them make the kinds of connections that create opportunity. Our goal always has been to help build a vibrant community that treats everyone with dignity and respect by advocating for that which is fair, honorable and equitable.

    The foundation for what is now SNAP got its start in the summer of 1966, when Father Frank Bach, then the director of Catholic Charities in Spokane, enlisted the assistance of the St. Vincent DePaul Society to establish three community centers, in Hillyard, East Central and West Central Spokane, each with a goal of helping low-income people meet their emergency needs as well as to provide a multitude of services within those communities.

    These centers and the community-based programs they initiated were so successful that the Spokane Community Action Agency took over the administration of the neighborhood centers. Unfortunately, that agency lost its funding in the summer of 1973. The programs would have been lost were it not for the intervention of a number of community leaders. New funding was secured and Catholic Charities again administered the program.

    Striving to fill growing needs, the Neighborhood Centers had developed an annual budget in excess of $4 million by 1985 and were growing beyond the scope of Catholic Charities. On September 12, 1985, with Tom Pleas as Director, the centers became Spokane Neighborhood Centers, Inc. The incorporators were: P.J. Grabicki, Thelma Pugh, Robert Huckabay, Sheri Barnard, Clarence (Bud) Barnes, Nora Beggs, Ed Stevens and Bill Fearn. The corporation adopted bylaws on December 10, 1985.

    Five years after incorporation, leadership shifted with the announced retirement of Director Pleas. The agency’s associate director, Larry Stuckart, was formally named executive director in July 1992. Julie Honekamp assumed the role of SNAP and SNAP Financial Access CEO in June of 2011.

    From 1985 through the present, the agency has expanded services to meet the needs of a growing population, proving itself to be more than just “neighborhood centers.” Through continuing expansion and a variety of programs, the agency strives to facilitate long-term solutions for the people it serves.

    The agency officially became Spokane Neighborhood Action Programs in December 1991, a name chosen to reflect the breadth of the agency’s operations. In Sheri S. Barnard’s Mayoral Proclamation, the agency pledged to continue providing quality services and to ensure that Spokane remains a place that cares about its citizens. In 2008, the name was officially shortened to “SNAP” and legally changed to Spokane Neighborhood Action Partners.

    With a re-energized mission, vision and values statement, as well as a new visual identity, SNAP continues to respond to individual and community needs by providing a range of opportunities that offer stability to our vulnerable neighbors and encourage economic self-sufficiency for those who are able.

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