Manager, Media Strategy

As the Manager of Media Strategy, you'll lead the development and execution of media strategies that drive brand growth, customer engagement, vendor outcomes and retail performance. This role helps ensure media investments are executed accurately, optimized for performance and measured against business objectives. You will partner closely with internal teams, agency partners, and the Best Buy Ads organization to deliver insight-driven media plans that connect brands with shoppers in meaningful ways. This role requires strong media expertise, strategic thinking, and collaboration skills to translate business objectives into effective media recommendations and measurable results.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do

• Lead the development and execution of integrated media strategies that align with business objectives, category priorities, and shopper needs.
• Manage a portfolio of media campaigns, overseeing planning, optimization, and performance to drive measurable business outcomes.
• Partner with media agencies and cross-functional teams, including marketing strategy, sales, creative, analytics, and channel owners, to build aligned and effective media plans.
• Translate audience insights, business goals, and performance data into actionable recommendations that improve media effectiveness and investment decisions.
• Support measurement and reporting efforts by evaluating and presenting campaign results, identifying key learnings, and applying insights to future strategies.
• Stay current on media trends, retail media capabilities, and emerging opportunities to strengthen media planning and performance.

Basic qualifications

• 6+ years of experience in media strategy, retail media, digital marketing, or a related field.
• 2+ years of experience developing and executing integrated media plans across digital and shopper marketing channels.
• Experience partnering with media agencies and cross-functional teams to develop and execute integrated marketing or media programs.
• Ability to translate data, insights, and business objectives into compelling media recommendations.
• Strong communication, collaboration, and stakeholder management skills.

Preferred qualifications

• Experience working within a retail media network or shopper marketing environment.
• Familiarity with omnichannel media planning, performance measurement, and campaign optimization.
• Experience managing multiple priorities in a fast-paced environment.
• Proven ability to influence stakeholders and drive alignment across teams.
• Direct or indirect people or resource leadership experience

What's in it for you

We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

• Competitive pay

• Great employee discount

• Financial savings and retirement resources

• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.