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Manager, Media Strategy

Best Buy

  • Minneapolis, Minnesota
  • 2 days ago

    Highlights

    You will partner closely with internal teams, agency partners, and the Best Buy Ads organization to deliver insight-driven media plans that connect brands with shoppers in meaningful ways. Partner with media agencies and cross-functional teams, including marketing strategy, sales, creative, analytics, and channel owners, to build aligned and effective media plans.

    Numbers & Facts

    LocationMinneapolis, Minnesota
    IndustryRetail
    Company Size10,000 employees or more
    Year Founded1966
    Websitehttp://www.bestbuy-jobs.com/

    Description

    As the Manager of Media Strategy, you'll lead the development and execution of media strategies that drive brand growth, customer engagement, vendor outcomes and retail performance. This role helps ensure media investments are executed accurately, optimized for performance and measured against business objectives. You will partner closely with internal teams, agency partners, and the Best Buy Ads organization to deliver insight-driven media plans that connect brands with shoppers in meaningful ways. This role requires strong media expertise, strategic thinking, and collaboration skills to translate business objectives into effective media recommendations and measurable results.

    This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

    What you'll do
    • Lead the development and execution of integrated media strategies that align with business objectives, category priorities, and shopper needs.
    • Manage a portfolio of media campaigns, overseeing planning, optimization, and performance to drive measurable business outcomes.
    • Partner with media agencies and cross-functional teams, including marketing strategy, sales, creative, analytics, and channel owners, to build aligned and effective media plans.
    • Translate audience insights, business goals, and performance data into actionable recommendations that improve media effectiveness and investment decisions.
    • Support measurement and reporting efforts by evaluating and presenting campaign results, identifying key learnings, and applying insights to future strategies.
    • Stay current on media trends, retail media capabilities, and emerging opportunities to strengthen media planning and performance.
    Basic qualifications
    • 6+ years of experience in media strategy, retail media, digital marketing, or a related field.
    • 2+ years of experience developing and executing integrated media plans across digital and shopper marketing channels.
    • Experience partnering with media agencies and cross-functional teams to develop and execute integra

    About Company

    Energetic teams. Fun atmosphere. Exciting opportunities.

    That’s what you’ll find at Best Buy. Care to join us?

    You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.

    Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.

    When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.

    So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.

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