Department: Marketing & Communications Reports to: Director, Marketing Job Type: Full Time–Regular Job Classification: Salaried (Exempt) Workplace Location: Los Angeles (Hybrid) – Academy Museum, 8949 Wilshire Compensation: $74,000.00 - $80,000.00
Summary/Objective: The Marketing Manager plans and executes integrated campaigns that build brand equity, drive attendance and tune-in, and support earned and contributed revenue goals for both the Academy Museum and the Academy of Motion Picture Arts & Sciences. This role supports agency and vendor management, marketing partnerships, and print and digital marketing assets and activations. The ideal candidate blends sharp creative instincts with data-informed decision-making and flawless execution.
Essential Functions of the Job:
Support the Marketing Director in leading campaign planning across organic and paid channels.
Build and steward strategic marketing partnerships for the Academy (negotiate value-in-kind, co-promotion, and measurement plans) and leverage such partnerships to support revenue, engagement, and audience development goals.
Manage execution of all marketing partnership programs.
Manage Museum membership outreach in partnership with the Advancement team.
Support the Marketing Director in reporting for Museum and Oscars campaigns; track performance against targets and present concise readouts.
Partner with relevant leaders to track ticket sales and report numbers to the marketing team to drive key marketing decisions.
Day-to-day management of media agency: execution of audience strategy, adherence to plans/buys, track pacing and report internally, remain on budget.
Partner with the Brand Creative team to traffic creative assets to internal and external partners for paid and organic channels: timelines, feedback, approvals.
Collaborate with the Retail team on product development, marketing strategy, campaign planning, and execution.
Partner with Fanny’s and Wolfgang Puck Catering on programming, co-promotion, and onsite activations for the Museum and Oscars.
Manage relationships and partnerships with other museums.
Prepare materials for Academy and Museum Board meetings as well as internal executive meetings.
Coordinate with Data/Analytics on audience insights, segmentation, and attribution; apply learnings to media and creative optimizations.
Required Competencies:
A minimum of 5 years' experience in marketing within entertainment, cultural institutions, live events, or premium consumer brands.
Proven agency/media management experience and hands-on campaign ownership.
Demonstrated success with marketing partnerships.
Strong print production, OOH/signage, and experiential know-how.
Working proficiency with marketing analytics dashboards and basic channel KPIs.
Exceptional project management, communication, and cross-functional collaboration skills.
A commitment to diversity, equity, accessibility, and inclusion.
Success Metrics:
Attendance/revenue growth against plan.
Partnership value delivered (impressions, engagement, in-kind).
On-time, on-budget delivery of campaigns and physical assets.
Data is used to drive best practice marketing decisions.
Brand consistency and stakeholder satisfaction.
An informed marketing team.
A healthy and collaborative culture within the marketing department and relationships with internal and external teams.
Required Vaccination: Full vaccination against COVID-19 is required, including any booster vaccinations as applicable. Exception: Medical and religious accommodations approved by the Office of People & Culture.
Benefits:
Comprehensive medical, dental, and vision coverage.
15 days of PTO, plus company-paid holidays.
Additional time off including summer hours, winter hours, and a cultural floating holiday.
Paid sick leave.
Paid parental leave.
401k retirement plan with a company match
Clean Air Commuter Program
Employee Assistance Program through CompPsych Guidance Resources.
Wellness benefits through Cigna Healthcare.
Free access to 16,000+ online courses through LinkedIn Learning
Free Academy membership screenings
Free tickets and screenings at the Academy Museum
Employee discounts through LifeMart and Working Advantage