Join Our Team in Vibrant Dallas, TX!
We are seeking a dynamic and analytical professional to join our team in Dallas, TX. This role offers the opportunity to work in a hub of innovation and culture, with a focus on driving business intelligence and optimizing marketing strategies for our esteemed eyewear brands. If you have a passion for data and a knack for strategic insights, we want to hear from you!
Job Overview
This position involves creating Business Intelligence Dashboards and providing insights to inform marketing strategies, optimize performance, and guide investment decisions. You will collaborate with cross-functional teams, including Marketing, Finance, Sales Operations, and IT, to ensure data accuracy and support ROI-focused planning and optimization.
Major Duties and Responsibilities
- Drive business intelligence for eyewear brands, frames, and lenses by developing and maintaining dashboards to support marketing activities.
- Act as a strategic partner to brand managers and directors, building monthly business reviews and identifying improvement opportunities.
- Manage data analytics related to budget planning and optimization, including forecasting marketing initiatives' outcomes and ROIs.
- Lead data harmonization processes, ensuring data accuracy by partnering with Finance, Sales Operations, Business Planning, Business Analytics, and IT.
- Optimize marketing campaigns and product launches by co-designing customer targeting segmentations and measuring their effectiveness.
Requirements
- Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance.
- 4 years of experience in an analytics position.
- Proficiency in Microsoft Excel and the full Microsoft Suite.
- Experience with data manipulation and visualization tools, such as Tableau, SQL, or Business Objects.
- Strong communication and presentation skills, with the ability to convey results to executives.
Preferences
- Demonstrated ability to develop and maintain professional relationships with key business partners.
- Intellectual curiosity to explore data, solve problems, and challenge existing methodologies.
Ready to make an impact in the world of marketing analytics? Apply now and be part of our growth journey in Dallas, TX!
Subject Line for Application
"Exciting Opportunity: Marketing Analytics Manager in Dallas, TX"
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